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Skimlinks and Awin strengthen partnership with enhanced visibility and rate management

Posted 3 months ago by Debbie Gainsford

NEW YORK CITY and LONDON, July 17 2019 – Skimlinks, the leading commerce content platform, today announced an extension to its partnership with the global affiliate network Awin. Together we have given Awin advertisers much greater transparency and visibility over publishers on the Skimlinks network.

Transparency is a hot topic across the affiliate industry. For Advertisers, it’s essential to have access to detailed performance insights. Skimlinks is excited to strengthen its partnership with Awin by providing Advertisers with more transparency, ensuring they can make data driven decisions on the evolution of their program to drive greater commercial success.

Skimlinks and Awin have built a bridge between their platforms so advertisers have full transparency on their performance from Skimlinks publishers. Awin Advertisers can now access domain names of Skimlinks Publishers in their reporting. To put this data in action, Advertisers can set up better rates for Skimlinks publishers that perform best. Skimlinks works with 60,000 publishers across the globe, including half of the top 100 publishers such as Conde Nast, Hearst, Yahoo!, Huffington Post and MailOnline.

With a better understanding of which Publishers and Domains are driving their revenue, Awin Advertisers who are part of the Skimlinks Managed Accounts Program, will also have the ability to set up bespoke commission rates when they are requested by Skimlinks Publishers.

Sebastien Blanc, CEO of Skimlinks said “we relentlessly work with our partner networks like Awin to provide transparency and increased sales to advertisers. We believe that transparency is the best way to demonstrate ROI and to get publishers to be fairly rewarded for the traffic and sales they bring to merchants.”

Awin’s Global Publisher Director, Jasper Mulder, added “The flexibility of providing exclusive rates to individual Skimlinks publishers will stimulate further commitment within each partnership and accelerate the development of value-adding traffic to Awin’s advertisers, it’s a clear win for all.”

Awin Advertisers can find out more about the benefits of the enhanched parternship on the Awin Wiki or by speaking with their Account Manager.

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