Ben has 20 years’ worth of experience in growing globally successful ad tech businesses. He is best known for founding and leading the pre-eminent global supply-side platform, Admeld, and negotiating the sale of the business to Google in 2011 for a media reported $400 million. Ben is now founder and CEO of Sourcepoint and an active member of the ad tech and startup community, leveraging his experience in developing, transforming and disrupting global business models.
Ben started Admeld in 2007 and grew it to a business generating hundreds of millions of dollars of incremental revenue for the world’s top publishers. Operated by over 150 staff in seven cities globally, Admeld has been widely regarded as one of the most successful advertising technology success stories of all time and its acquisition remains one of Google’s largest to date. Following the deal, Barokas stayed on at Google for three years as General Manager of Google’s Global Marketplace Development team where he was responsible for driving usage and expansion of Google’s programmatic platform internationally.
Previously to his time at Admeld, Barokas was in charge of business, sales and operations globally as Vice President, Advertising at JumpTV, and he spent 6 years at AOL running ad product development and operations for the Advertising business.
Alex brings a range of entrepreneurial, media and internet experience matched with institutional and global experience.
In 1999 he co-founded GoIndustry plc in Europe, which he and his partners built from the proverbial napkin into a 17-country global leader in online industrial auctions. Alex and the team took it public in London where it was valued at over $100M. Before that, stints at Disney and McKinsey & Co. gave him a basis in media, strategy, finance and change management. As CEO of Latitude, one of Europe’s largest independent digital marketing agencies, Alex and his team deliver PPC, SEO, social media strategies, affiliate marketing and is on the leading edge of the cross channel analytics to make a cohesive campaign effective to household brand names and SMEs alike.
Since 2006, Alex has been encouraged by and is encouraging the wave of entrepreneurial inspiration capturing Europe. To this end, Alex has acted as angel investor and mentor in internet-based and consumer projects. These include Seedcamp, home repair marketplace MyBuilder.com, RentMineOnline, Faction Skis, which he co-founded, UserVoice, GoMix, as well as Skimbit. Alex is an advisor to private equity firm Vitruvian Partners, which applies venture methods to the social sector, a member of Cambridge Angels.
Alex has worked and lived in the UK, Germany, the US and Latin America, speaks the respective languages to varying degrees and is a pretty average but avid kite surfer. While an undergrad at Stanford and getting his MBA at Harvard, ever the entrepreneur, he co-founded the wine club at both.
Richard is an experienced technology executive, with the rare distinction of having worked in operating roles on all four legs of the digital media stool: as a client; running several ad agencies; at several large publishers; and leading three ad tech firms. His teams have generated over $1.4 billion in revenue, and he’s led over $1.5 billion in M&A transactions.
Richard is currently General Partner of Incline Capital Investments LLC, CEO of iSocket and Chairman of Technorati Media, where he formerly served as CEO. Previously, he was the CEO of MapMyFITNESS, a mobile health technology platform that was recently acquired by UnderArmour. He was also a CEO advisor at Weather Underground (acquired by Weather Channel), MyYearbook (acquired by Que Pasa), Skimlinks and Filament Labs. He has performed strategy consulting and was an Entrepreneur-in-Residence for Battery Ventures. Before Technorati, he served as the SVP of Corporate Development for Exponential Interactive, the parent company of Tribal Fusion, one of the US’ largest ad networks, and he was SVP of Business Development for Fox Interactive Media and its properties (MySpace, IGN, Foxsports.com, AskMen, AmericanIdol.com, Rotten Tomatoes, Scout.com and GameSpy). He arrived at Fox via IGN Entertainment, where he was VP of Business & Corporate Development. In that role, Richard was instrumental in creating and executing the growth strategy that led to IGN being acquired by News Corp for $650 million.
Before IGN, Richard held executive roles at Lycos, Neopost, and Answerthink. Early in his career, he founded K23 Creative Services in Singapore, and held management positions for Ford Motor Company, IBM and Siemens. He received his B.S. in Business Administration from the University of Southern California and his M.B.A. in Marketing and Finance from the University of Washington.
Gokul Rajaram is Product Engineering Lead at Square. He oversees Square Register, the point-of-sale system that the startup designed for small and medium businesses to use from tablets and smartphones. Previously he was Product Director, Ads at Facebook. In this role, he drove the product roadmap and execution for Facebook’s advertising products.
Before Facebook, Gokul was Co-Founder and CEO of Chai Labs, a semantic technology startup he grew to profitability and a multi-million dollar annual revenue run-rate before its acquisition by Facebook. Earlier in his career, Gokul was Product Management Director for Google AdSense. He helped conceive and crystallize the product in early 2003, and played a key role in its launch and growth from 2003 onwards into a multi-billion dollar product line. Gokul was also product lead for a number of acquisitions for Google, including DoubleClick (display advertising/ad serving), AdScape (in-game advertising) and dMarc (radio advertising).
Previously, Gokul worked as a software engineer and technical lead at Juno Online, an early free e-mail provider ISP in New York (later merged with NetZero to form United Online), where he developed the back-end advertising system that drove much of Juno’s revenues and helped it go public in 1999. Gokul holds an MBA from MIT Sloan, a MS in CS from UT Austin, and a B. Tech in Computer Science from IIT Kanpur, where he received the President’s Gold Medal for being Class Valedictorian.
As CEO and Co-founder of Mashery, Oren Michels has led the team responsible for working with over 100 leading brands to power over 10,000 apps created by 50,000+ developers. Oren is a leading evangelist for the API movement in general and has pioneered and chaired the annual Business of APIs conference, now in its 5th year.
Prior to Mashery, Oren served in Executive roles for a number of successful startups including Feedster, WiFinder, Colt HR and Winebid.com. He also served as President and CEO of The Groundlings, a Hollywood-based entertainment production company.
Oren began his career as a software designer for Hughes Aircraft. He holds a BS in Electrical Engineering from MIT and an MBA in Finance and Entrepreneurial Studies from UCLA’s Anderson School.
Scott Rafer is a co-founder and director at Mashery and has been helping internet publishers and users develop the ‘next big thing’ since 1995. As CEO of MyBlogLog and Chairman of Winksite, Scott helps deliver services for media publishing and discovery. Both sites offer unique features: MyBlogLog delivers user familiarity for publishers even with the quick click’n‘go nature of today’s Web and Winksite helps publishers assemble active mobile communities around their brands and content.
Previously, Scott was CEO of Feedster from 2001 to 2003 and co-founded WiFinder, an online tool for finding public wireless access; BookBroadband, the broadband hotel finder; Fresher Information, a real-time search engine using RSS back in 1999; and FotoNation, a creator of connected photography solutions.
Before 1995, Scott headed-up the internet products group at Kodak Hollywood, worked in investment banking at Needham & Company and graduated from the Management of Technology program at the University of Pennsylvania.