Google Trends data shows people start thinking about Fall in August.
Publishers often skip straight to the holiday season when they create seasonal commerce content, but fall has a bounty of commerce content opportunities that savvy publishers can seize.
From Labor Day sales to Fall Fashion and Thanksgiving dinner, people make a lot of purchases and brands run a lot of promotions in the season. Publishers can play a vital role helping them make sure they buy the right thing for their needs.
So we’ve put together some content ideas for publishers to make the most of the Fall, before the holiday season is in full swing.
Fall Fashion Finds
A fashion focused piece of commerce content is a great way to kick off the fall. This article from Cosmopolitan ticks a lot of boxes: It has items at different price points, from fast fashion and designer brands, and uses buy-now-buttons to make a reader’s path to purchase simpler.
Do a DIY post
Craft-focused commerce content is a good idea at any time of year, but can be an especially good idea during Fall. They offer parents great inspiration for indoor activities with their kids and with Halloween on the horizon can help spark people’s creative thinking to get the holiday season in order. This Country Living post also shows the breadth of products you can bring into a DIY post, from candle-making to wreaths and so much more.
Think About Thanksgiving
The other major holiday in the fall is Thanksgiving and this is another opportunity to create commerce content. When you think Thanksgiving Dinner, you might first think about food, but this post from BestProducts.com shows that it is a huge homeware opportunity to. There are so many different things people need to buy for the holiday and that gives publishers a big opportunity to create commerce content that helps their readers find the items they are looking for.
The addition of an adjective can add a little more character to a piece of commerce content and there’s no adjective more relevant for fall than “cozy”. Apartment Therapy has a neat twist on the idea, linking it specifically to the bedroom, so you focus on a real niche of products people are looking for and can provide more in depth advice than might be available in a more superficial piece.
People don’t only buy things, they like to buy experiences too. And this post from TimeOut is great example of how publishers can create commerce content focused around experiences and activities in different areas.
For many Fall can feel like the prelude to the holiday season, but it is a big ecommerce opportunity in its own right. Now that you have lots of commerce content inspiration to draw on, head to our public merchant pages so you can figure out all the merchants you want to include in and write about in your fall commerce content.