The website you visit partners with Skimlinks

Your favourite publishers on the Internet need to earn money back after writing content so they can continue to publish the content you read. To keep content free (instead of needing to charge subscriptions), they earn money through advertising and earning referral commissions. Skimlinks helps publishers do this.

Why am I here on this page?

You have likely landed on this page if a publisher website you were visiting was requesting your consent to use and share your information with Skimlinks and its partners. This page is to explain who we are, what we do with the information and who we share it with – to help you decide to consent, or provide opt-out if you prefer. Our privacy policy has full details here.

If you want to skip all of this and either access or delete your personal information or opt-out you can do so here.

What is Skimlinks?

Skimlinks is a UK-based company who have been operating for over 10 years, dedicated to helping publishers earn money. Skimlinks offer a service to publisher websites to help them earn an income when they write about products and services. The service works by tagging links within content that a user is reading which, if clicked, takes the user to a merchant (retailer) website where the products and/or services can be purchased. If the user then buys something as a result of clicking on these links, the Publisher is paid a referral fee by the merchant through Skimlinks. This referral fee does not come out of users’ pockets, nor does it affect the price users pay or the experience users have on the merchant’s site. Skimlinks also offers merchants and advertisers a service that helps them to better understand and target users’ behaviours, and to identify and work more effectively with publishers and third parties on marketing campaigns.

What does Skimlinks collect and how does it use this information?

A summary is below, full details are available within our privacy policy.

• IP address – for determining a user’s country. We need this information to optimise merchant links to suit the geography of the user, provide aggregate reporting and to reduce fraud.
• Device/browser type – his helps us ensure we can diagnose and fix browser compatibility issues more swiftly, optimize our service to suit the preferred browsing environments, and provide aggregate reporting.
• Information about the websites within our publisher network that users visit, which of our links users click on, and whether users make a purchase. This enables us to provide users with relevant and useful links and advertising to products and/or services in which they are likely to be interested, and to merchants and advertisers from whom they are likely to want to buy. Further information regarding the cookies we utilise to collect this information can be found here.
• Referrer information, i.e. the website page from which the user clicked to the publisher.
• Information on visits and sales that occur via our publishers, including but not limited to order value, products bought, and order identifiers. These are used to help publishers, merchants and advertisers make better marketing and content creation decisions.
• As you browse our publisher network, cookies will be placed on your computer so that we can understand what you are interested in. These non-identifiable profiles allow for the customization of websites and targeting of content, including but not limited to advertising. We share information about these profiles with our partners, see below. We also use these non-identifiable profiles as part of our efforts to reduce fraud and identify non-human browsing patterns.
• At no time do we know who a user is, nor do we make any attempt to try and identify a user.

Who does Skimlinks share personal information with?

We share personal information with a carefully selected list of partners for the purposes of personalisation, selection, delivery and reporting of ads and content.

The table below summarises the partners we share personal data with.

We also share personal information with third-party service providers for data processing services (e.g. web hosting storage), and where required (e.g. law enforcement and fraud prevention purposes). We share non-identifiable information with our affiliate network partners. Our privacy policy has full details.

Where can I see the Skimlinks privacy policy?

The Skimlinks privacy policy is available here.

Your data protection rights

• If you wish to access or request deletion of your personal information, you can do so at any time here.
• In addition, you can request to correct or update your personal information, object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information or object to automated decision. You can exercise these rights by contacting us with [email protected].
• You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you.
• You have the right to authority complain to a data protection about our collection and use of your Personal Information. For more information, please contact the UK Information Commissioner’s Office.

If I don’t want any of this can I opt-out or withdraw my consent?

Yes – you can withdraw your consent or opt-out here. Please bear in mind, publishers will not be able to earn referral commissions or money from personalised advertising via Skimlinks if you decide to opt-out.