The time in lockdown has shown us how important it is to have a living space we feel comfortable in. No surprise then that more people have started redecorating their homes and investing in new homeware: 40% of UK consumers have bought new home décor during lockdown and the same amount of people rearranged their furniture for a brand-new perspective.
Office furniture, art, bedding, and bathroom accessories were some of the most popular categories. Respondents were also keen to invest in outdoor furniture, surging by 110% from the previous year. In the United States, the first week of June 2020 saw a 32% increase in sales at home improvements retailers, and an increase of 6% at furniture stores compared to the same week last year. According to HomeAdvisor, Americans also spent 10% more on home improvement projects in 2020 compared to 2019.
We see similar trends across the Skimlinks network. Publisher revenue in the home décor vertical increased by 73% from 2019 to 2020, with the largest increase of 113% in APAC, followed by 80% in the US, and 59% in Europe.
With more fashion brands such as Mango and SSENSE diversifying into home décor, and new home and design companies emerging, it is a great time to write about home décor affiliate programs. To help publishers find new revenue opportunities, we have created this list of 17 top-performing home décor affiliate programs.
Amara is an online retail destination for luxury homeware from over 300 of the world’s leading brands, including Versace Home, Fornasetti, and Roberto Cavalli. Alongside those brands, Amara has launched their in-house brand in 2016 with the aim to provide top quality, beautifully designed home products and inspire their customers with seasonal trends and timeless pieces. Since the launch, the private label has grown to a range of 1,300 different stylish homeware pieces, from four ranges including Luxe Retreat, Global Explorer and two seasonal ranges AMARA Outdoors and AMARA Christmas. Amara also has a baby & kids section where customers can find exclusive items such as teepees, rabbit chairs, and more.
Access Amara’s Affiliate Program here.
Brooklinen is an American homeware brand with the aim to provide fair-priced but high-quality home essentials. Although best known for their linen and cashmere bed sheets, Brooklinen has a curated selection of home décor, such as furniture, wall art, lighting, and ceramics with a vintage twist. The brand has an affiliate program available in the US, UK, Australia, and 14 other markets.
Access Brooklinen’s Affiliate Program here.
Canningvale is an Australian homeware brand with a goal to make luxury homewares attainable. The brand follows a sustainable business model where focus is placed on unique style and quality of the products rather than short-lived fashion trends, extending the life cycle of the products. Canningvale also provides the option for customers to shop their sustainable range which is made from recycled materials. By believing that neutral tones and subtle textures bring harmony into a household, Canningvale has created a range of simple and elegant products ranging from bedroom to kitchen essentials, along with their best-selling bed sheet sets which also make for great gifts. Canningvale also holds seasonal sales where customers can purchase high-quality products for up to 75% off.
Access Canningvale’s Affiliate Program here.
Cath Kidston is an international lifestyle retailer originating from the UK, with an affiliate program in the US, UK, Malaysia, and 6 other markets. Cath Kidston embodies the British lifestyle and culture in all their products, by using bright colours and signature prints designed to spark memories, such as vintage florals and button spots. Some of the most popular products include ditsy aprons, baskets, and cushions.
Access Cath Kidston’s Affiliate Program here.
The Citizenry is a direct-to-consumer artisan home décor brand originating from the US, with an affiliate program in the US and Canada. The brand partners with local craftsmen around the world to produce handcrafted home goods such as storage baskets, wall art, and other accents which evoke a bohemian lifestyle. The Citizenry has recently announced that they will be expanding their furniture category in order to become a whole-home destination, where shoppers will find leather and wooden furniture pieces for their homes.
Access The Citizenry’s Affiliate Program here.
Freedom is a furniture and homeware retailer, with an affiliate program available in Australia. Curating a large catalogue of homeware items, Freedom has furnishing options for everyone’s preferences and lifestyles, from small items such as artificial foliage to larger ones such as entertainment units. Freedom follows the popular trends in over twelve categories, with home office furniture being one of them, making Freedom the ideal destination for those adjusting to the new work-from-home environment and looking for desks, chairs, and more office furnishings.
Access Freedom’s Affiliate Program here.
Frontgate is a well-known American retailer specialising in outdoor and indoor furniture and homeware, with an affiliate program available in the US, Singapore, and Canada. Frontgate is an ideal brand for those who have a specific design in mind for their unique home, as Frontgate offers exclusive designs created by their in-house team. Alongside indoor furniture, Frontgate also has a wide selection of outdoor furniture, which has been gaining popularity during the pandemic. On their website, customers can find outdoor sofas, patio heaters, and pool essentials.
Access Frontgate’s Affiliate Program here.
Graham & Green is an independent homeware store which has an affiliate program available in the UK. Graham & Green provides the latest styles and statement pieces that are unique and vibrant, taking inspiration from Indian and Moroccan culture. The brand specialises in indoor and outdoor furniture and some of their best sellers include Rattan style armchairs which have been trending since the Meghan and Harry Oprah interview. Once items go out of season, Graham & Green place them in their outlet store for a discounted price.
Access Graham & Green’s Affiliate Program here.
Since launching in 2016, Hill House Home has become a well-known digital-first lifestyle brand which brings happiness into everyday items. Being one of our Female-Founded merchants, Hill House Home places a strong focus on producing high-quality feminine styles, taking inspiration from a cottagecore aesthetic, such as botanical print bedding, dinner party sets, and cotton candy towels. The brand has an affiliate program available in the US, UK, Japan, and Canada.
Access Hill House Home’s Affiliate Program here.
Jayson Home is an American homeware retailer with an affiliate program in the US and Canada, known for providing an ever-evolving mixture of modern and vintage furnishings and home accessories. Jayson Home also provides their customers with picks and insights from their two home decor experts, such as Azilal rugs, Vetiver baskets, Ikat trays, and many more trendsetting pieces for summer 2021. The brand has seasonal sales where buyers can enjoy 50% off selected goods.
Access Jayson Home’s Affiliate Program here.
Lulu and Georgia is an online retailer for exclusive home furnishings and accessories with an affiliate program available in the US. Lulu and Georgia are known to keep up with the trends in the industry and curate their products accordingly to provide the best furniture and home accessories from across the world, including statement vases and pattern throws. On their site, customers can also find one-of-a-kind boutique items which are exclusive to the brand such as vintage Moroccan rugs or cushions.
Access Lulu and Georgia’s Affiliate Program here.
MADE.com is a British furniture and homeware store, with an affiliate program available in the UK, US, Canada, Ireland, Portugal, Germany, France, and the Netherlands. The brand creates high quality, functional furniture and home décor pieces at an affordable price for a modern home. MADE.com collaborates with many different independent designers to create collections which consider every type of space and individual, from minimalistic to bold geometric furnishings. MADE.com also offers room ideas and how to’s for customers looking for inspiration and style tips. This season’s edit is the This Is Good Living featuring industrial style furniture with a softer edge in natural colours and materials.
Access MADE.com’s Affiliate Program here.
Oliver Bonas is a British retailer specialising in fashion and homeware, with an affiliate program available in the UK, US, and 5 other markets. Oliver Bonas believes that designs have the power to affect how we feel, therefore focuses on bright colours and eye-catching designs. The brand has many statement home décor pieces but also follows the most popular interior trends of 2021 such as textured furniture and sculptural homeware. Oliver Bonas also makes for perfect gifts that will brighten up a home, with items for everyday use such as glass sets, juicers, and serving platters.
Access Oliver Bonas’s Affiliate Program here.
Parachute is an American retailer which started out with a mission to provide premium quality bedding, but later expanding into other areas of the home. Parachute has an affiliate program in the US, Australia, Mexico, and Canada, and has been included in our Female-Founded and Give-Back category as the brand runs a Home for Dreams Initiative, a mentorship and grant program designed to support Black-owned businesses. Parachute Home website allows you to select their Décor + Living category and browse through home accents and furniture, such as rugs, dinnerware, and bed frames.
Access Parachute Home’s Affiliate Program here.
Society6 is a platform enabling artists to share their creative artwork and original designs on a range of different products and earn an income from each purchase. Society6 was originally founded in the US and now has an affiliate program worldwide, representing over 300,000+ independent artists from 160+ countries. Customers can shop for items such as pillows and throws, coffee tables, office stationery, and many more in unique designs. The platform represents a maximalist approach to decorating, which is one of the interior design trends of 2021, by showcasing abstract shapes and patterns, and vibrant colours. The brand also has seasonal sales where customers can purchase homeware for up to 30% off.
Access Society6’s Affiliate Program here.
The White Company is a British retailer specialising in home décor, clothing, and beauty with a mission to provide affordable luxury, mainly in white. The brand believes in simplicity and emanates that in their products, from linen bed sheets to home fragrances. The White Company’s affiliate program is available in the UK, US, and Canada.
Access The White Company’s Affiliate Program here.
Founded in 2010, Wolf & Badger is a brand that works with over 1,000 up-and-coming independent designers across the world to bring ethically and sustainably sourced and manufactured homeware, clothing, and jewellery. In May of 2021 Wolf & Badger became the first UK online marketplace to certify as a B Corp, doing their part in ensuring that the future of retail is a responsible one. In their home section, Wolf & Badger features luxury homeware products from independent designers making each piece unique. Customers can find items such as dining sets, wall prints, cushions, and much more. The brand currently has two brick-and-mortar stores in London and New York, and has an affiliate program available in the US, UK, Australia, and 5 other markets.
Access Wolf & Badger’s Affiliate Program here.
These are some of the top performing home décor affiliate programs. Head over to Merchant Search to see 1000s of Home Décor affiliate programs available on Skimlinks.
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