March 8th brings International Women’s Day, when we recognize, acknowledge and celebrate women’s rights and their political, economic, social and cultural achievements.
The COVID-19 pandemic has disproportionately impacted women, increasing the number of hours spent on unpaid domestic and care work and reversing the economic progress of recent decades. However, the pandemic has also created some opportunities for women-owned businesses. Olive & June, for example, saw an 8-fold increase in sales of their at-home salon-quality manicure kits in April 2020, and Copper Cow Coffee benefitted from the increased demand for higher-quality coffee at home, delivering thousands of orders of single-serve pour-over coffee to their customers, 80% of whom are women aged between 25-35.
Building on the success of Olive & June and Copper Cow Coffee, Skimlinks have been working hand-in-hand with network partners to source and spotlight female-owned affiliate programs for our content publishers to highlight in their shopping content. The sum of these efforts is a brand new “female-founded” filter in the Skimlinks Publisher Hub, which enables commerce editors to filter their merchant search to discover women-owned businesses in the location and retail sector that best fits their editorial content. This is a fitting way to celebrate Women’s History Month and ensure continued support for female-owned businesses in the future.
Some of our top-performing female-founded merchants in terms of clicks, coverage and conversions include:
Aurate create ethically-sourced, sustainable, durable 14K gold, 18K gold, and 14K gold-plated vermeil fine jewelry in the heart of New York. The founders, long-time friends Sophie Kahn and Bouchra Ezzahraoui, strive to create jewelry that’s worthy of the women who wear it.
Access Aurate’s affiliate program
Claire Vero founded award-winning British brand Aurelia Probiotic Skincare in 2013 following a nine year career at global pharmaceutical company GlaxoSmithKline. The award-winning range fuses organic botanicals with probiotic ingredients to restore, balance and protect.
Access Aurelia’s affiliate program
Beautycounter’s mission is to democratize clean beauty and safe skin care, making it accessible to everyone. The brand was founded in Santa Monica in 2013 by American entrepreneur and businesswoman, Gregg Renfrew.
Access Beautycounter’s affiliate program
Vietnamese-American Debbie Wei Mullin founded Copper Cow Coffee in 2018. The brand achieved over $3M in funding and its single serve pour-over kits are now stocked in around 3,000 retailers across the U.S., from Bloomingdale’s to Walmart.
Access Copper Cow Coffee’s affiliate program
Daily Harvest deliver smoothie bases made from farm-frozen superfood fruits and vegetables direct to customers’ doors. By farm-freezing, they ensure that all of the nutrients and flavors are locked in to the produce, creating the perfect smoothie, every time. Daily Harvest was founded by Rachel Drori in 2014.
Access Daily Harvest’s affiliate program
Founded by Ellie Dinh in 2016, Girlfriend Collective create ethically-made, inclusive activewear from recycled fabrics. So far in 2021, they’ve recycled 954,129 water bottles, saved 1,177,385 gallons of water and prevented 906,042 lbs of CO2 from entering the atmosphere.
Access Girlfriend Collective’s affiliate program
Lola make gynecologist-approved period and sexual wellness products from trust-worthy, safe ingredients. The radically transparent D2C brand was founded by college friends Alexandra Friedman and Jordana Kier in 2015.
Access Lola’s affiliate program
Karen Young founded Oui the People in 2015 with a view to create effective yet luxurious shaving and body care products that encourage shoppers to switch environmentally harmful disposable razors for rose gold safety razors.
Access Oui the People’s affiliate program
Pip Edwards and Claire Tregoning co-founded the Australian activewear brand P.E Nation in 2016. The brand is famous for their technical activewear, nostalgic 90’s streetwear, performance snow gear, accessories, fashion denim and a range of basics.
Access P.E Nation’s affiliate program
Rent The Runway was founded in 2009, and the company has been transforming the way women get dressed ever since, by creating the world’s first “living closet”. The brand’s founders are Jennifer Hyman and Jennifer Fleiss.
Access Rent the Runway’s affiliate program
Ritual create pure, effective and traceable vitamin formulations and nutritional supplements for women, backed up by clinical studies. The startup was established in 2016 by Katerina Schneider.
Access Ritual’s affiliate program
Founded by Katrina Lake and Erin Morrison Flynn in 2011, Stitch Fix is an online personal styling service that uses recommendation algorithms and data science to personalize clothing items based on size, budget and style.
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SummerSalt produce affordable, sustainable, designer-quality swimwear in sizes 0-24 that’s five times stronger than regular swimwear. The brand was founded by Lori Coulter and Reshma Chattaram Chamberlin in 2017.
Access SummerSalt’s affiliate program
The Sill promise “Your Lushest Season Yet”, delivering indoor plants and stylish potted house plants across the U.S. The brand was founded by Eliza Blank and Gwen Blevens in 2012.
Access The Sill’s affiliate program
Thinx produce the only fully period-absorbing underwear on the market, creating a sustainable and environmentally-friendly alternative to single-use feminine care products. Thinx was founded by Miki Agrawal and is now run by CEO Maria Molland Selby, who has caused the brand to double in size and expand globally.
Access Thinx’s affiliate program
ToucanBox is a personalized arts and crafts subscription service which delivers creative projects for parents with young children. Virginie Charles-Dear, a mother of young children herself, launched the company in 2012.
Access ToucanBox’s affiliate program
Vanessa Stofenmacher launched direct-to-consumer fine jewelry startup Vrai in Los Angeles in 2014. The brand’s sustainably-grown diamonds have no carbon footprint and involve no mining.
Access Vrai’s affiliate program