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Content monetization explained

Posted 5 years ago by Skimlinks

Google ‘content monetization’ and you’ll get about 2 million results. Needless to say, things can get a little confusing. So what exactly is content monetization? We wanted to keep things straightforward, while still explaining some of the lingo that you’ll hear when discussing monetization, so here’s how we define it:

“Simply defined, content monetization is the practice of actively making money from content that exists on your website, app or anything in between. There are several techniques and strategies to achieve this including affiliate marketing, display advertising, native advertising, and commerce-related content.”

But lets back up for a minute. Before you can monetize your content, you need to have yep you guessed it — good content! Like the saying says “you need to learn to walk before you run.” When it comes to content monetization, the same principle can be applied.

Creating high-quality content that people enjoy and building up an organic audience is the first order of business. However, with that said, there are no rules around exactly when you should start monetizing. Whether you have 100 readers or 10,000, this all depends on you as a publisher. But if you’re ready to monetize your content there are some terms you should familiarize yourself with to make your monetization journey a bit easier.

Long story short, there are many ways you can monetize your content. We’ve rounded up expert explanations of all the basic elements of monetization and examples of how you can apply them. Click on each to learn more about some of the ways:

Affiliate Marketing– A type of performance-based marketing helping publishers make money online by rewarding them for the sales they drive.

Commerce-related Content (aka “Comtent”) – Editorial or user-generated content centered around products, retailers, brands or services.

Deep Linking– In the context of the World Wide Web, deep linking refers to linking directly to a piece of web content rather than to a site’s home page.

Native Advertising – Native advertising is a form of online advertising that matches the form and function of the platform on which it appears.

Like what you see here? For even more examples as well as info about Skimlinks products and success stories from publishers who have mastered the art of content monetization, visit our Case Study section here.

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