Q4 Confidential
TRENDS
You’ve Got an Opportunity
Take advantage of Q4 shopping intent to build one of the few online audiences you can own through any disruption: Newsletters.
As online discovery becomes more fragmented, win high-intent shoppers who want trustworthy gift guidance right in their inbox. Leverage the holidays to capture a loyal, lucrative audience with a commerce content newsletter cheat sheet, exclusively for Skimlinks clients.
Straight-leg styles
Making a return to ‘90s cool, these elongating looks are set to rival recently ascendant baggier looks. Commissions on straight-leg styles are up 32% in 2025.
Find them at: Hollister, Citizens of Humanity, AYR, Quince, ME+EM UK, Levi’s UK, COS UK, Marks & Spencer UK, Arket UK
Denim shirts & tops
It’s not all about jeans. Denim tops are emerging as top sellers for men and women in the second half of 2025, led by J.Crew’s chambray shirt.
Find them at: J.Crew, Wrangler, Marsh Wear, Billy Reid, Aritzia, Meshki, Marks & Spencer UK, Baukjen UK, & Other Stories UK, Nobody’s Child UK
Tarte Cosmetics
Touting natural ingredients and a fun range of colorful packaging, this beauty brand’s commissions are up 107% year-over-year, turbocharged by eye shadow packs and brightening powder.
RESOURCES
Q4 Content Inspiration
Q4 2025 Publisher Guide: Ready, Set, Convert
Q4 is the golden quarter of commerce. In this blog post, we break down what each type of publisher should be doing in the build-up to peak and during the peak season itself.
Q4 Confidential: How to get your Products Featured by Top Publishers
In this post, we share insider strategies to help e-commerce and retail brands win premium publisher placements during the Cyber Five and Q4 shopping surge.
The Ultimate Guide to Tracking Performance
Knowing what’s working (and what’s not) is key to scaling your affiliate earnings. In this post, we show how Skimlinks’ performance reports can help you track and optimize your Q4 performance.
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