Measure What’s Important with Skimlinks CustomID
Commerce Content is increasingly important for Publishers. Knowing what content works, which users are engaged and what drives performance is key when building a sustainable revenue stream.
And every publisher has their own unique information they want to capture to do just that. Now, Skimlinks provides Publishers with a CustomID field that allows them to measure what’s most important.
Publishers already using the Skimlinks CustomID are capturing and reporting on information that includes:
- Author ID or Name
- Their own Product Verticals or Content Categories
- Unique IDs that track back to their User Base
- Article ID
The CustomID field will then be populated Page or Link load.
Setting up a CustomID with LinkWrapper
Publishers using LinkWrapper can also add a CustomID to the end of the URL they’ve generated.
The CustomID can only be added to the Long URL’s generated, those that start with https://go.skimresources.com. CustomID’s cannot be added to fave.co links.
Detailed documentation on how to set up a CustomID using LinkWrapper can be accessed here.
Measuring your Performance
Publishers can access their Performance Insights from the CustomID in several places:
Revenue Source Report
The Revenue Source report is available in the Skimlinks Publisher Hub. Simply click on the Performance Tab to access it.
Publishers can see the performance of their CustomID by each sale they generate. Along with the CustomID, the report includes data on the page, link, merchant and UTM parameters Publishers have set-up.
Commission Report via API
For Publishers using Skimlinks Reporting API, they can access their CustomID data through the Commission Report.
Note – the CustomID string is capped at 50 characters when viewing performance through the API report.
For Publishers who use the Skimlinks Datapipeline, the CustomID is sent in the feeds to access performance data.