The popular forum section of the parenting site, which boasts 15 million global page views per month and an average of 200,000 posts each month, has countless references to products that moms recommend, are interested in and engage with.
To try and take advantage of that revenue opportunity, the editorial team at Netmums had to manually create affiliate links for each product recommendation.
This process was extremely time-consuming and difficult and didn’t offer any real incentives, as the links weren’t profitable when taking into account the time spent creating them.
Ready to give up affiliate links because of the complicated, tedious process and the large number of product mentions in the forums, Netmums was introduced to Skimlinks. The “set and forget” nature of the Skimlinks tool fit perfectly with Netmums desire for an easy, hands off approach to monetization.
The links mentioned in the forums were automatically affiliated thanks to Skimlinks unique technology and Netmums was able to focus on creating content instead of worrying about manually creating affiliate links.
It was the right time, perfect solution, just to drop in that piece of code on the site and not have to do anything else.
With Skimlinks, Netmums was able to monetize one of the most popular parts of its website: the forum section that generates large amounts of content and product references.
Since joining Skimlinks, the highly active moms that frequent the forum have generated more than 30,000 unique product references, which resulted in equally as many affiliated links and over 110,000 products being sold via Netmums’ forum.