As demand increased for DontPayFull.com’s coupons, they wanted to keep their diverse audience engaged by widening their offering to include a larger variety of merchants.
They needed to increase the amounts of merchants their coupons covered as well as continuing to monetize their content.
Understanding DontPayFull.com’s goal to increase revenue while enriching the user experience, our publisher development team recommended taking advantage of Skimlinks Preferred Partner Program – a growing group of merchants who offer higher commissions (at least 34% higher) and exclusive rates to Skimlinks publishers.
As a Skimlinks publisher already, DontPayFull.com had immediate access to these higher rates – and started adapting its content strategy to incorporate more preferred partners. The Skimlinks team also notified DontPayFull.com of additional coupon-friendly merchants and all the latest commission rates.
Knowing which merchants performed better for their customers was a key insight the publishers made thanks to Skimlinks. The ability to utilize Skimlinks Preferred Partner links – in lieu of their own network accounts on their site – allowed DontPayFull.com to grow their daily Skimlinks revenue fivefold, an incredible 400 percent increase.