Voucher code site 360vouchercodes.co.uk is a website dedicated to helping customers save money through daily deals and discounts for a wide variety of retailers across several merchant categories including: cosmetics, fashion, home & garden and supermarkets.
One of the main challenges 360VoucherCodes was facing was the time spent on manually implementing each voucher code. This process was extremely tedious and also inconsistent. The mechanism made it difficult for 360VoucherCodes to keep up with constantly changing tracking links. If a merchant moved or was no longer active on an affiliate network, this would result in customers landing on 404 error pages.
In addition, the deal site had trouble connecting with merchants for commission rate increases.
360VoucherCodes switched over all their tracking links to Skimlinks, saving themselves the time and effort needed to manually put in each affiliate code.
Furthermore, instead of requesting commission increases from each network individually, with Skimlinks, 360VoucherCodes gained access to the Skimlinks Partner Program. Preferred partners have a commission rate that is 34% higher and automatically gave 360VoucherCodes more opportunities to earn.
With Skimlinks automatically affiliating all merchant links, 360VoucherCodes saved 20 hours a week and 80 hours total month-to-month on the affiliate marketing process. Skimlinks technology also ensured any inactive links were redirected to the merchant’s website instead of rendering an error message — a great win for customer experience. With links tracked correctly, revenue also increased allowing 360VoucherCodes to focus on its customers and driving the business forward.
Through the Preferred Partner program 360VoucherCodes was able to get better commission rates in various merchant categories, including cosmetics, fashion, home & garden and many more.