How Netmums monetizes its online forum
Netmums began in the year 2000 as a website connecting local moms with one another to exchange childcare advice, activity ideas and more. Today, the site has grown into a robust online parenting organization spanning the U.K. with over 1.8 million members and 2 million weekly unique users.
Netmums’ impact doesn’t stop with their online presence. They offer a vibrant network of 151 established local websites, 300 national groups for moms to meet offline and 2,300 parent bloggers that cover family-focused content on the site.
With Skimlinks, Netmums was able to monetize one of the most popular parts of its website: the forum section that generates large amounts of content and product references.
Since joining Skimlinks, the highly active moms that frequent the forum have generated more than 30,000 unique product references, which resulted in equally as many affiliated links and over 110,000 products being sold via Netmums’ forum.
Netmum’s keys to success:
- Use your resources wisely; manually incorporating affiliate links was not worth the time/effort of the Netmums team.
- Find a monetization solution that works for you. An easy, hands off approach was exactly what Netmums needed to focus their attention on content creation efforts.
- Keep your audience in mind and foster their growth. For Netmums, monetizing only their forums allows active community members to source and recommend products, while Netmums editorial team focuses on the editorial portion of the site
To monetize your forum, join skimlinks today.Download as PDF