One of the most common questions we are asked by merchants is what rate should they set to be appealing to Publishers. As a guide, we recommend that merchants set their base rate between 10-15%.
When Merchants join our Preferred Partner Program, they are also provided with commission rate benchmarking against their competitor groups.
Merchants who work with CJ, Rakuten, Avantlink, Impact and Partnerize can set up exclusive commission rates in their network interface. Skimlinks also facilitates the set up of one to one rates with Publishers or a Publisher Group for Merchants who have a Skimlinks Account Manager. Their Account Manager can provide you with further information on this process.