Skimlinks and its board are incredibly proud to announce Greg Coleman’s addition to its board of directors. Greg brings incredible experience of the Publisher space, having held senior positions in some of the most prominent and successful digital publishers in the world: EVP, Global Sales at Yahoo, President at AOL Time Warner, President at Huffington Post and President at Buzzfeed – 3 of which are long term Skimlinks customers. Greg also has a world-class track record in the advertising space, having joined Criteo in 2011 as President, contributing to its IPO in 2013 at $2.5b.
Through his tenure at Buzzfeed, Greg observed first hand how successful commerce content could be if done properly. He and his team spearheaded one of the most aggressive commerce growth strategies in the space – powered by Skimlinks – building a team of 30 people dedicated to helping Buzzfeed’s audience find products they’ll love, and generating an 8-digit brand new revenue line as a result.
Skimlinks aims at being the best commerce monetization platform for content publishers – especially to those wanting to diversify from Amazon. Greg will give Skimlinks the insights it needs to make sure it fulfils this mission and additional operational expertise to help the team deliver the best possible results for publishers.
According to Greg, “Publishers are looking diligently at finding new and sustainable ways to add new revenue streams that will help monetize the content that they are creating. Skimlinks delivers a seamless solution for the intersection of commerce and content.”
Having a world-class talent like Greg joining Skimlinks’ board also testifies to the brand and company we have built and to the potential of our strategy.
Welcome to the team Greg and looking forward to working with you!