Click Frenzy – The Main Event 2024: Your launchpad to a record-breaking Q4

Last year’s impressive Click Frenzy year-over-year performance (YoY) jumpstarted publishers’ Q4 success across the Skimlinks network:

• • Traffic: +174%
  • Average Order Value (AOV): +20% 

Here’s how you can utilise Click Frenzy as your starting point for a successful Q4 2024:

 

1. Get early insights for the rest of peak season with Click Frenzy

Click Frenzy is a goldmine of insights. Use it to analyse shopping behaviours, top-performing categories, and consumer preferences to fine-tune your Black Friday and Cyber Monday strategies.

Last year, sports and fitness saw a +1000% YoY growth in publisher commission, and this year, we’re seeing electric bikes and sportswear already trending in our network as people look to live a healthier lifestyle.

If you already have existing content around the top Click Frenzy verticals, update them now to start bringing traffic to your site this year. 

• Optimise these articles using the Evergreen Report to identify articles consistently driving revenue. Update all product links and look for opportunities to boost earnings by linking to high CPA programs or featuring items with higher order values. 
  • Consider promoting trending or premium products to maximise conversions and earnings, especially during key events like Click Frenzy.

Use the Trending Products Report to track top-performing products and discover new items you have yet to feature.

💡Did you know: Evergreen articles continue to deliver up to 20% of their first-quarter earnings each subsequent quarter. 

 

2. Focus on strategic content to drive Q4 success

Last year, Click Frenzy boosted sales by 132% YoY, with traffic surging 514% in the three weeks leading up to Black Friday and Cyber Monday. This sustained engagement highlights the long-term value of publisher content as readers continue searching for deals well beyond Click Frenzy. Additionally, Earnings Per Click (EPC) rose by 57% YoY, reflecting the appeal of these deal-driven articles for readers on the hunt for the best offers. 

A well-crafted content strategy during Click Frenzy can prepare your audience for bigger purchases as the holiday season unfolds, establishing your site as the destination for valuable shopping insights this Q4.

In 2023, we saw many publishers focus on specific categories and merchants, emphasising high-value items such as gadgets, gaming laptops, vacuums, adult toys, and premium beauty products.

While round-up articles continued to perform well, the increased focus on niche products reflects a shift toward more detailed and strategic coverage of high-value items. This targeted approach aligns with shoppers’ preferences for specific offerings and enhances engagement by delivering content that resonates with their needs. 

Also, shoppers searching for particular items are often further along in their buying journey, making them more likely to convert and ultimately driving up both EPC and overall sales figures.

 

3. Feature the merchants that offer shipping options

Fast delivery is a top priority for online shoppers, with 68% likely to abandon their cart if delivery is too slow. 

Positioning your content as a reliable source for fast or free-shipping deals can help you retain a loyal audience throughout the quarter. Shoppers looking for quick delivery are more likely to return to your site for last-minute holiday purchases, helping you sustain traffic and conversions well beyond Click Frenzy. 

• Look through the Merchant Offers Sheet for active or upcoming shipping promotions. You can also check the regular Publisher Newsletter for the latest delivery promotions from top merchants. 

💡Did you know: Coupons were a big hit in Australia last year, with a 4% conversion rate throughout Q4 across the Skimlinks network. Make sure to include this offer in your articles, too!

 

4. Create strategic partnerships with merchants

Publishers with strong merchant relationships heading into Click Frenzy and beyond can unlock long-term benefits. By securing exclusive deals with top brands, you stand out during the event and build partnerships that extend throughout Q4.

• Use the Report by Merchant in the Publisher Hub to identify top revenue-driving brands from Click Frenzy. Utilise the ‘compare previous’ date feature in Core Performance reports to track performance changes over time or compare results with last year’s event.
• Speak to your Skimlinks account manager to negotiate exclusive offers with these high-performing merchants, maximising your potential for success this peak shopping season.

 

5. Refine and amplify your Q4 strategy post-Click Frenzy

After creating momentum during Click Frenzy, continue to engage your audience by looking at what led to success and double down on those for upcoming events. 

• Check the Revenue Source Report to see the source of your sales and see which activities drove commissions and which channels, platforms, and placements performed best during Click Frenzy so you can optimise your content for the following shopping events with ease. 
• And within Revenue Source Report, you can also utilise CustomID to include any type of information that you want to track back to a sale. 

Click Frenzy is more than just a sale event – it’s the gateway to a successful Q4. By capitalising on early momentum, building strong merchant partnerships, and collecting valuable data, you can set yourself up for a record-breaking quarter and become the trusted resource throughout the quarter.