Today Skimlinks is excited to announce our partnership with Monetizer101 to exclusively bring some exciting products to the US media and publishing market.
Monetizer101 has developed tools that allow publishers to easily add price comparison and shopping tools to their content, which leads to increased revenue and a longer dwell time. These products provide publishers with over 70 million products from hundreds of merchants.
The partnership between Skimlinks and Monetizer101 provides publishers the unique opportunity to now influence and control much more of the content to commerce funnel, from consideration to product preference and purchase.
Leading publishers including Time Inc, Hearst Magazines, BBC Worldwide, DailyMail and The Independent in the UK are already using these tools and publishers who have included the price comparison tool as part of their content, have seen conversion rates increase by 200% and affiliate revenue increase from 50% to 300%.
“We are thrilled to be partnering with Monetizer101 as their exclusive distributor in the USA. The products that Monetizer101 have developed really amplify the media and publishing industry’s ability to generate increased revenue from their commerce related content.” says Sebastien Blanc, CEO Skimlinks “The success that Monetizer101 has had with publishers in the UK has been impressive and we are looking forward to providing these fantastic tools to the US market.”
Nicola Ghezzi, CEO Monetizer101 echoes the sentiment saying, “We are delighted to partner with Skimlinks, one of the global leaders in content monetization. The fact that they have chosen to partner with us is testament to the quality of our technology that we have spent the past 4 years developing. We look forward to working with Skimlinks and their US customers to continue to evolve content monetization products available to the media and publishing industry.”
What’s the benefit of a price comparison tool?
Consumers like to shop around to find the best price, in fact in a recent survey, 78% of respondents said they like to compare prices from different stores or sources before making a purchase.
Product review pages are the perfect place to add a price comparison tool, easily bringing together multiple retailers that sell the same product, to provide readers a way to select the best price and the ability to purchase quickly and directly from the content they read. Saving them time and driving additional revenue to publishers.
“The price comparison and shopping tools help to increase the level of monetization on our sites, whilst giving choice to our users and helping them find the best price. This is important in building up trust, in letting users know we want them to get the best deal and encourages them to come back to our sites for expert advice and shopping help.” Paul Cunliffe, Director of Affiliates Time Inc UK
The price comparison tool is available to run across any category, including sports and consumer electronics and across both desktop and mobile.
Along with the price comparison tool, publishers will also have access to a shopping tool, which allows them to add editorially curated products to any of their content pages, in an engaging and visually appealing way for readers. For example, publishers can easily create a Daily Deals section on their site or within an article to highlight the best and most relevant offers for their readers.
How do publishers get access the tools?
Skimlinks is the exclusive distribution partner for Monetizer101 products in the US.
The tools are easy to use and quick to deploy, with very little support and development time required publisher side, and they perfectly integrate with the design of the publisher’s website.
The tools are free for publishers to use and they will receive any commission payment generated as normal through their Skimlinks account.
As Skimlinks roll out these products, they will initially be available to a selected group of US media and publishing organisations. Please speak to your Skimlinks account manager for more information and to access the tools.