NEW YORK CITY and LONDON, June 20 2019 – Skimlinks, the leading commerce content platform, today announced a partnership with Rakuten Marketing, the global leader in integrated marketing solutions. This partnership will bring more transparency and actionable insights for Advertisers to optimize their affiliate campaigns.
As Advertisers want to have greater control on their marketing spend and to understand what drives performance, Affiliate marketing is the safest of the digital marketing channels as advertisers only pay when a sale actually happens. With their partnership Skimlinks and Rakuten Marketing are set to lead the industry into a new age of Affiliate Marketing where Advertisers have even greater visibility on where the sales are coming from, allowing them to better reward the best performing publishers.
Rakuten Marketing will be able to integrate Skimlinks performance data into the interface used by their advertisers. Advertisers will have full access to indicators such as Impressions, Clicks, Conversions and Order Value that help them evaluate the quality of the traffic they receive from publishers.
With a better understanding of where their leads come from, Advertisers will also have a direct control on the commission rates they offer to publishers in order to reward those with the most effective campaigns.
Sebastien Blanc, CEO of Skimlinks said “Transparency and increased sales are Skimlinks’ key engagements toward Advertisers. With our partner networks like Rakuten Marketing surfacing our data in their interface, advertisers will have access to the full detail of the traffic sources so they know where their affiliate campaigns are the most efficient and they reward publishers accordingly.“
Rakhee Jogia, VP of Publisher Partnerships of Rakuten Marketing said “There is an increasing shift in focus towards transparency, not only in the programmatic industry and open RTB, but affiliate marketing has always prided itself on sharing this information. We’re excited to launch the next phase of our transparency initiative in conjunction with Skimlinks, as they represent a network of some of the best publishers in the world. Offering our advertisers full transparency on where their traffic and sales come from is essential, and only allows us to support our publishers, who are looking to maximise their yield, whilst we support our brands key objectives.”
Skimlinks powers commerce content strategies for publishers. As the world’s largest commerce content monetisation platform, it helps grow a revenue stream that can contribute as much as a quarter of a publisher’s overall revenue, which enables publishers to be less dependent on advertising.
Its technology automatically earns publishers a share of sales they drive through product links in commerce-related content created by editors. The platform is a one stop solution providing the technology and the data to start, grow and successfully scale a content commerce strategy across desktop, tablet and mobile.
Skimlinks connects 60,000 publishers to 48,500 merchants around the world, generating $2.5m of sales every day. With over ten years in the industry, Skimlinks is ideally placed to become the publishers trusted long-term partner. Clients include half of the top content publishers in the US&UK such as Conde Nast, Hearst, Yahoo!, Huffington Post, Trinity Mirror, and MailOnline.
The platform is scalable and supported by 100% trusted privacy frameworks certified by EDAA and IAB with complete GDPR compliance.
Learn more at www.skimlinks.com
About Rakuten Marketing
The Rakuten Marketing division is the global leader in digital marketing solutions that empower marketers to realise the full potential of marketing. Built on a robust, scalable platform that includes proprietary attribution & retargeting technology, unique data and advanced user identification capabilities, marketers deliver ad experiences that engage and influence across affiliate, display, mobile, social and video channels. Integrated multichannel solutions, along with unique insights and unparalleled client focus, equips marketers to increase efficiency, productivity and performance.