The Skimlinks’ solution provides publishers with a much needed tool to generate revenue from increasingly popular mobile content.
New York City and London, February 7, 2019 – Skimlinks, the leading content-to-commerce monetization platform has unveiled its proprietary application for AMP, which will enable publishers to automatically monetize their commerce content published on AMP. The solution, which is the first to market, opens up a new revenue opportunity for any publishers looking to monetize AMP traffic.
The solution extends Skimlinks’ core technology to AMP articles, enabling publishers to seamlessly monetize affiliate links to merchants in commerce content articles.
Data from Skimlinks on the content it monetizes shows that 59 percent of all impressions and 33 percent of revenue in its network now come from mobile content. Those statistics, combined with industry numbers that show top publishers can earn 25 percent of their revenue from commerce content, demonstrate the value to publishers of an easy to implement monetization solution for AMP articles.
Our AMP solution is inspired by AMP’s own mission to improve the mobile experience: It will enable publishers to bring their quality product advice to more readers and be fairly rewarded for the role they play in inspiring purchases at retailers. AMP now powers over 4 billion web pages around the world and with this solution we’re confident we can give commerce content a place on the smartphones where more and more readers engage with editorial publishers’ content. Said Skimlinks CEO Sebastien Blanc.
As readers and consumers become easier to reach through mobile content, the importance of a seamless experience when searching for and loading this content becomes increasingly important. For those publishers that see this trend reflected in their mobile traffic, initiatives such as AMP become increasingly important as it helps these pages load faster, providing an improved reading experience for users.
Blanc continued, “With the rapid growth of mobile for content and for commerce traffic, mobile monetization has been a top priority for almost every publisher we work with, which of course has made it a top priority for Skimlinks and I am thrilled we can now resolve this pain point for our customers. We know this will be a game changer for publishers around the world and are thrilled it has passed the stringent review of AMP’s community.”
Publishers in the Skimlinks network have already started integrating this solution including New York Media and Gamer Network, both of whom were thrilled with the ease of code implementation and use.
Camilla Cho, GM, eCommerce for New York Media stated, “We rolled out the Skimlinks AMP integration on The Strategist, as the implementation was simple and it provided us with the ability to easily monetize the affiliate links on our AMP articles, we’ve now implemented it across the rest of our titles including Vulture and The Cut.”
Jon Hicks, Head of Audience Development for Gamer Network added, “The Skimlinks AMP integration provided the Gamer Network with a simple solution to monetize our commerce content AMP articles. Deploying the code was straightforward and took only a few minutes.”
The solution solidifies Skimlinks position as the leader in content-to-commerce and offers publishers even greater scope for their commerce programs. Top publishers in Skimlinks’ network make 2000 times more revenue from commerce than low performers and with the AMP solution Skimlinks has developed a further application to help close that gap.
The Skimlinks AMP solution is now available to all publishers around the world and over 30 publishers have installed the code including New York Media, Gamer Network, Refinery29, Newsweek, and Reviewed.com.
For more information on this solution as well as the whole suite of products Skimlinks offers to aid publishers in generating meaningful and diverse revenue, please visit www.skimlinks.com.
Skimlinks is the leading commerce content monetization platform, supporting publishers’ creation of a new revenue stream that allows them to be less dependent on advertising. Commerce can contribute as much as a quarter of publishers’ overall revenue.
Skimlinks technology automatically earns publishers a share of sales they drive through monetized product links in commerce-related content. These links generate revenue when clicked on by readers who go on to make a purchase as a result.
In its platform, Skimlinks offers a growing suite of innovative solutions designed to increase the number of clicks and earnings per click of commerce-related content. It also aggregates access for publishers to over 60 affiliate networks, enabling them to earn commission from 27,000 merchants around the world instantly. Annual ecommerce transactions in Skimlinks’ network totaled $1 billion in 2017.
Clients include over half of the top 100 US & UK publishers by revenue including Conde Nast, Hearst, Buzzfeed, Huffington Post, Trinity Mirror, MailOnline, and more.
Learn more at www.skimlinks.com.