Earlier this month, Skimlinks and The Trade Desk completed a data integration giving customers access to 500 Audiences by Skimlinks segments composed of:
Want-to-Buy Merchant verticals
Want-to-Buy Brand segments, and
Want-to-Buy Product segments
Additional segments can be surfaced in The Trade Desk upon request by customers.
This direct integration, rather than routing via a DMP, increases the available segment size and overall performance due to lower latency and improved match rates.
“The Trade Desk powers some of the most sophisticated buyers in advertising,” said Seb Blanc, Skimlinks’ Chief Revenue Officer. “We’re excited to make our high-value, shopping-intent data available to those buyers – especially as we enter the all-important holiday-shopping season.”
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform.
In addition to this news, we’ve launched a Rapid Response process to help you identify high-performing segments for your campaigns. Provide details on your campaign here and our audience specialists will provide custom recommendations within one business day.