London and Kuala Lumpur – 9th December 2019: Skimlinks and Involve Asia today announce partnership to increase transparency of affiliate marketing across South East Asia.
South East Asia is one of the fastest-growing ecommerce markets in the world, with Forrester predicting 25% YOY growth every year for the next 3 years. The ability to provide transparent performance insights for Advertisers is key to taking advantage of all potential revenue opportunities.
The partnership between Skimlinks and Involve Asia will allow both Publishers and Advertisers to capitalize on the growth of ecommerce through affiliate marketing.
Advertisers have access to detailed performance insights at domain level in the Involve Platform. They can see which Publishers are driving revenue, allowing them to increase their rates as a reward.
For Publishers looking to grow their audience across South East Asia, they now have access to local merchants, including Lazada and Myntra, through the Skimlinks platform. Publishers who work with Skimlinks include Yahoo, Elle, Cosmopolitan and Allure.
“Throughout 2019, we’ve seen strong growth across the Asia-Pacific region and we are thrilled to be partnering with local experts like Involve Asia to build on this in 2020. This partnership will bring increased transparency to Publishers and Advertisers working across this fast growing region for ecommerce.” Sebastien Blanc, Skimlinks CEO
“We’re very excited to be partnering with Skimlinks to offer our Advertisers access to high quality content publishers. Data transparency will allow Advertisers to improve their existing affiliate partnerships and discover new affiliate partnerships more easily on Involve through this partnership.” Jimmy How, Involve Asia CEO
Advertisers working with Involve Asia should speak to their Account Manager for more details on how to access Skimlinks Publisher data.