London and Sydney, 24 September, 2019: Skimlinks, the leading commerce content platform and Commission Factory, the number one Performance Marketing Network in Asia Pacific, today announce their partnership that will strengthen and grow the affiliate marketing industry for premium publishers across the Asia Pacific region.
Skimlinks has been actively growing the number of publishers it works with throughout the Asia Pacific region over the past 12 months. Now working with local publishers including Nine Entertainment, Indochine Media and South China Morning Post, along with expanding the existing UK and US partnerships with Hearst, Conde Nast and Verizon to cover the region.
Through this partnership, the 600+ advertisers working with Commission Factory will have access to detailed performance reporting from Skimlinks Publishers. Covering clicks, conversions and order value at individual publisher domain level, this level of transparency will, for the first time, provide advertisers the in depth insights they need to see which publishers are driving their performance.
Advertisers will also have the ability to set up bespoke rates for Skimlinks Publishers directly in the Commission Factory platform, allowing them to reward those publishers that are driving sales for them.
This partnership is a fantastic growth opportunity for both publishers and advertisers across the Asia Pacific. It is also a chance for those publishers and advertisers who work with Skimlinks in other regions to expand their presence in APAC.
Skimlinks CEO, Sebastien Blanc says “We’ve been actively expanding into the Asia Pacific region and we are thrilled that this partnership with Commission Factory, will provide our Publishers with access to leading advertisers in the region. We look forward to working closely with Commission Factory to connect their advertisers with the premium publishers that work through Skimlinks.
Commission Factory, CEO Zane McIntyre says “We are excited about this partnership, as it means exponential growth for our advertisers and for Skimlinks publishers, increased choice of advertisers through our network. Asia Pacific is an important region for us this year and hence full control and visibility, means advertisers can provide their publishers with the tools they need and optimise the partnerships they have in place.“