With only 7 weeks to go until the big commerce event that is Black Friday, we at Skimlinks want to make sure that Publishers are set up to maximise all potential revenue opportunities.
We’ve put together a checklist for Publishers to make sure they make the most of this key shopping period.
Install the Skimlinks Editor Toolbar
The Skimlinks Editor Toolbar is the easiest way to see if a merchant offers commission rates, what they are and if they offer any exclusive rates. Publishers can see all of this information in the Editor Toolbar, without having to navigate away from the Merchant’s website and login to any other system. It’s just part of your workflow.
So make sure that everyone who will be producing commerce content for the holiday period has the Skimlinks Editor Toolbar installed. Download the Editor Toolbar here.
Create Shoppable Galleries
Create shoppable galleries of the best deals for Black Friday, and throughout the holiday season. This is really easy to do with our shopping widget.
The shoppable galleries that publishers create can contain products that are similar, eg Televisions or Smartphones, giving your users the choice of several brands in one place. The galleries can also be created to showcase products for a specific theme, eg Cycling Accessories or Living Room Essentials.
The big advantage to using the shopping galleries during the holiday period is that there is no maintenance for the Editorial team, if a product has sold out at one retailer, it will be replaced with a link for another retailer or it will be removed from the gallery.
Skimlinks partners with Monetizer101 to bring the shopping galleries to market, please let your Skimlinks account manager know that you want to activate the shoppable galleries and they’ll be able to get you set up. Please note, the shoppable galleries are available only for select publishers.
Need some help writing commerce content or choosing products
The Skimlinks Editorial Team, headed up by our Chief Editor, Shane Roberts, is building out a library of product recommendation content available for your syndication.
While the content won’t be specific to Black Friday and the Holiday Period this year, our Editorial Team will also be launching the Skimlinks Deal of the Day series, offering a new best in class discount paired with an increased CPA every weekday and through the holiday season.
This content will be available to a select group of publishers, please speak to your account manager if you are interested in getting access.
Get the latest offers
Skimlinks is constantly adding new offers from merchants to the Publisher Hub. Publishers can view these offers either by searching for a specific merchant and looking on their Merchant Profile Page or by going straight to the Offers section to view them all.
On the Offers Page you can narrow offers by country, see which offers are currently live and which ones are coming soon. Publishers can also search by our Preferred Partners and see Merchants that have provided increased commission rates available exclusively through Skimlinks. This is a great way to discover new merchants and products to write about, while generating extra commission. View the latest offers available in the Skimlinks Platform here.
Maximize your SEO ranking and instead of producing lots of new content this holiday period, update your top performing pages and any pages you’ve created for past Black Fridays. Publishers are already getting lots of traffic, so add new offers or products and make sure all links are working, to make sure no revenue opportunity is missed.
And if your evergreen articles are product reviews, this is the perfect place to add a Price Comparison tool. By adding a Price Comparison Tool, Publishers provide their users with choice on which merchant they are going to purchase the product from, without the need to search around for the best price on other sites. This means that the publisher can increase their conversion rates and revenue, very simply, for these highly trafficked articles.
Skimlinks partners with Monetizer101 to bring the price comparison tools to market, please let your Skimlinks account manager know that you want to activate the price comparison tools and they’ll be able to get you set up. Please note, the price comparison tools are available only for select publishers.
Don’t have Skimlinks installed on your site?