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Optimize your content in real-time with new performance insights from Skimlinks

Posted 2 weeks ago by Debbie Gainsford

Just in time for Black Friday, we’ve released a new report that gives all Skimlinks Publishers access to real-time performance data covering, links, pages and merchants.

Publishers can now quickly see which content their audience is engaged with in real-time, allowing them to quickly optimize and promote it, increasing revenue potential.

Getting a look at what our audience is responding to in real-time has allowed us to make more informed decisions about what content to promote both on our homepage and in our daily emails.” J.D. DiGiovanni, Associate Editor, Editorial Operations, Gear Patrol

The Real-Time Clicks report is updated every 15 minutes and is available in the Performance section of the Publisher Hub.

It provides Publishers with the following data:

  • Page
  • Link
  • Merchant
  • Clicks in the last:
    • Hour
    • Previous hour
    • 3 hours
    • Previous 3 hours
    • 24 hours

There are a number of ways Publishers can use the Real-Time Clicks Report:

Identify high-performing pages

Sort the data by the pages with the highest number of clicks during the past hour to see which pages are popular or increasing in popularity. Because Publishers know this content is resonating with their audience they can promote it through other channels such as homepage or social media.

During key shopping events, it’s important to know which links are at risk of returning Out of Stock responses, you can also use this data to help your team identify and prioritize which high-performing links should be manually checked.

Rearranging the order of links on a page to promote high-performing links

For articles with multiple links, you want to make sure the link with the highest engagement appears at the top of the page. You can use the real-time click data, to sort by page, link and clicks in the last hour and compare this against your article and make any reordering decisions.

Removing low-performing links

You can use the report to identify links that aren’t performing and remove them from your page. As the report in the Publisher Hub only displays 100 rows of data, we recommend you download the full report to do this analysis.

Know which Merchants and Links are performing this Black Friday and Holiday Season, and start using the Real-Time Clicks Report now.

For Publishers not yet working with Skimlinks but want access to real-time performance data, sign up here.

Skimlinks Chosen by G/O Media to Consolidate Commerce, Accelerate Growth and Enhance Operational Efficiency

Black Friday 2019 Results: Content Publishers Grew 3.5x Faster Than Coupon Sites

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