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New Skimlinks tools to power your holiday season success

Posted 3 weeks ago by Angus

The holidays are the most wonderful time of the year and, for most of our clients, the busiest time as well. So as an early Christmas gift, we’ve been hard at work rolling out new functionality and programs for our publishers and merchants to equip you to win this season.

Here are some of the new treats we’ve put under the tree to help make your holidays brighter:

Better ways to collect and communicate seasonal deals

We know how critical offers and deals are to seasonal success, so based on feedback, we’re deploying a new process for making sure we quickly collect offers from merchants, and get them into the hands of publishers that want to write about them.

If you’re a Merchant and have an offer to promote, send them to your Skimlinks Merchant Team AM, or fill out the form here. These seasonal offers will be curated and sent to relevant publishers. Publishes will also see relevant offers when they log into the the Publisher Hub, as well as on the @SkimlinksOffers Twitter feed.

If you’re a Publisher, that wants these timely deals, we’ve created three easy ways to access them: our special offers email list, which you can sign up for here, the @SkimlinksOffers Twitter feed, and offer notifications when you log into the Publisher Hub — wherever you go, we’ll make sure you get access to these offers fast.

Personalized offers for publishers

You can now receive a weekly email summary of deals based on your interests and past engagements with merchants. You can opt-in to these communications using the notification settings in the Publisher Hub.

A fresh take on rate management

We’ve implemented a new, flexible rate management system to help merchants optimize their rate portfolios and drive more revenue. The new system allows merchants to set special, or limited-duration, CPA or CPC rates for publishers based on their:

Content focus (eg Fashion, Business, Technology, etc)
Publisher type (eg editorially driven, user-generated, bloggers, etc)

To set up your own custom rate portfolio, fill out the form here and a member of our Merchant Team will help you out.

With these tools you’ll be well placed to take advantage of holiday 2017 – don’t forget to download your copy of our 2017 Holiday Insights report to discover consumer trends and best practices. Best of luck this holiday season!

WATCH: When should you start planning for the holiday season?

WATCH: How to win on Black Friday And Beyond

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