Mother’s Day is right around the corner and in our network there are 5 key categories you need to be writing about if you want to take advantage of it: subscriptions, fashion, home & gifting, flowers and jewellry. Americans spend more than $170 each on gifts for mother’s day, so it’s well worth crafting a post around these product categories and ensuring you’re giving your readers the perfect Mother’s Day Gift Ideas.
Subscription boxes are all the rage and last year emerged as a top Mother’s Day Gift in our network. We have a range of merchants, offering different types of boxes, including Cratejoy, Blue Apron, HelloFresh and Lootcrate, who all offer great commission rates that you can take advantage of.
It’s a Mother’s Day classic, but there’s a reason for that. Almost 40% of people buying gifts for Mother’s Day buy clothing (National Retail Federation, April 2017). Fortunately, our merchant network has you covered there too. No matter what kind of fashion you want to write about, we have merchants for every occasion, from Stitch Fix to Trunk Club to TJ Maxx.
Home & Gifting
Sometimes at Mother’s Day people want to gift gifts and homeware is a strong player too. Over 20% of people plan to buy homeware at Mother’s Day, so if you want to take advantage and write content based on homeware and lifestyle products, Mahabis, UncommonGoods and Anthropologie are all good merchants to feature.
They’re a must at Mother’s Day and unsurprisingly are the second most popular product of the holiday. Almost 70% of people celebrating Mother’s Day will buy flowers. Online flowers retailers are also increasing popularity, and merchants like Bouqs and BloomThat offer great deals focused on Mother’s Day that you can feature in your content.
If there’s a time to flash the bling it’s Mother’s Day. A sizeable group will shop for all things bling for the big day – over 35% of people – and we have merchants that are perfect for that. With the likes of eBay, Saks Fifth Avenue and Nordstrom in our network, all offering excellent commission rates, there’s a great opportunity to write about jewelry.
Writing about these categories and merchants should help you make the most of Mother’s Day, create content your readers love and take value from. For more merchants to include checkout Merchant Search in your Publisher Hub account for more information.