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How a one woman business is monetizing commerce-related content across multiple blogs

Posted 2 years ago by Aaron

Like most bloggers out there, Lorna Burford loves writing amazing content.  Yet she faces one challenge that is shared by many: how to sustain your passion without compromising on quality or the value you deliver to your readers. Our latest case study highlights Lorna’s experience managing multiple blogs and how Skimlinks helped support her love of creating great content.

The Fashion Supernova print


 

Lorna Burford: Case Study


“Choosing Skimlinks was a great decision. Not only was it super easy to get started with, Skimlinks took all the effort out of monetizing my content, freeing up my time to focus on running three blogs.”

Fashion and lifestyle blogger, Lorna Burford is the editor and owner of three blogs: Raindrops of Sapphire, her personal blog; The Fashion Supernova, a fashion magazine covering everything from beauty, trends and lookbooks up to what celebrities are wearing; and The Jeans Blog, dedicated to everything denim, including styles, interviews, campaigns, celebs and trends.

Lorna’s Challenge:

Before choosing Skimlinks, Lorna was editor of another blog which meant she had to juggle running three blogs while also performing her day job. With such little time left over, affiliating links to the products Lorna posted was an extremely manual and time consuming process. An effortless and seamless solution was needed.

How Skimlinks helped Lorna:

Skimlinks allowed Lorna to worry only about writing great content. Now when she writes posts across her different blogs, it’s easy for Lorna to include merchants she knows Skimlinks work with, including Shopbop, Harrods and ASOS. All she has to do is write the content, link the products she’s included and Skimlinks automatically affiliates those links for her. In addition, the Skimlinks Publisher Hub allows Lorna to be in complete control by showing her key stats on the performance of the three websites she owns.

Results:

0 Hours spent creating affiliate links
More time to spend on what Lorna loves: writing great content
16,000+ affiliated links all added automatically and seamlessly

From the moment she first started using Skimlinks, Lorna was able to easily and effectively monetize commerce-related content across all three of her websites, drastically increasing her affiliated links while supporting her love for fashion and blogging.

“Using Skimlinks to automatically affiliate links means I have time to focus on the part of blogging I’m most passionate about – creating great content my readers enjoy. I also love the fact that sometimes I will get an affiliate link when I didn’t even realise that company was a part of Skimlinks’ network.”

Raindrops of Sapphire Blog

Lorna’s 3 keys to success:

1. Always optimize links by finding out which websites have the highest commission rate for the product you’re posting and don’t forget to incorporate the latest sales, deals and free shipping offers.

2. Make sure you write up-to-date content and follow the latest trends.

3. Use merchant widgets, available from Skimlinks, to increase the likelihood of monetizing your content.

Download a PDF of the case study here. Find out how many other publishers are also benefiting from using Skimlinks.

 

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