After installing the tech and analyzing your performance last holiday season, you’re all set to optimize all revenue opportunities this holiday season. Now it’s time to start planning your commerce content. Wondering how to find new merchants to feature in your commerce content to create fresh content for your readers? Here’s a few ways that the Merchant Search, Offers Page, and the Editor Toolbar can help:
Merchant Search Filters
The Merchant Search in the Publisher Hub is a great place to find merchants from various categories tailored to you. Discover merchants from specific categories and countries, or that provide Exclusive and/or Preferred rates. You can also filter by:
Give back – merchants that are giving back to the community
Such as: Society6, Made by Mary, Nolah Sleep
BIPOC-owned merchants – brands owned by Black, Indigenous, and or People of Color
Such as: Elix Healing, Cuyana, PROVEN Skincare
Such as: Rose Inc, S’well, Wildbird
Direct to consumer merchants
Such as: Prose, kidpik, ThirdLove
New – merchants that have been added to our platform in the last 30 days
Such as: Odele Beauty, Joie, Bae The Label
Did you find a merchant you want to feature in your future articles? Click on the heart next to the merchant name to put it in your ‘Favorites’ and easily find them later by clicking on the favorite merchants filter.
View the Merchant Search here.
Merchant Offers Page
Discover new merchants and view all their holiday season offers in one place in the Merchant Offers Page. Find tailored offers by selecting from:
- Offer type – Coupon, free shipping, etc.
- Merchant type – Preferred or Favourite
- Status – Live or Coming soon
Alternatively, if you have a merchant that your readers love, you can use the search bar to view all offers from that specific merchant.
What’s more, you can directly view the offer description and terms and conditions under each offer, so you don’t have to leave the Hub to find out more!
View Merchant Offers here.
The Editor Toolbar is a must-have tool for anyone creating commerce content in Q4. Publishers can find new merchants to feature in commerce content and see which merchants are based in and out of your country directly from Google Search results!
All you need to do is search for a specific product or merchant in Google to view a variety of merchants that have an affiliate program with Skimlinks. As shown below, a blue Skimlinks logo appears beside merchants with affiliate programs in the country where the Publisher is based. A gray Skimlinks logo means that the merchant has an affiliate program outside the Publisher’s country. To see full commission details, Publishers can simply click through to the merchant’s site.
Please note, if a merchant does not have a Skimlinks logo displayed, they do not yet have an affiliate program with Skimlinks.
Download the Editor Toolbar here on a Google Chrome browser here.
We hope that you find these tools useful to find new merchants to feature in your holiday season commerce content. Make sure you check back soon for our final blog post in the Get Q4-Ready series, as it will cover everything you need to optimize your content during key shopping events!
Not yet working with Skimlinks? Sign up here to get started and gain access to all these tools and so much more.