The average publisher on Skimlinks doubles their commerce content revenue in the holiday season. Commerce content goes beyond these festive celebrations, as shopping events happen all year long. In 2022, Singaporean publishers saw a 37.5% increase in their commissions last year.
Here is a selection of public holidays and events that can inspire publishers to write for their audience in Singapore. Publishers may decide to write their articles several months in advance to get better SEO traction or simply because consumers are shopping early.
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Think the New Year is a slow down in pace? Think again!
A New Year means new resolutions. Health and fitness products are among the key categories that perform well in the New Year, along with productivity and personal development products.
This quarter is also about Valentine’s day, and the celebrations surrounding the Chinese New Year Dates to bookmark in Q1 include:
- Jan 1 – New Year’s Day
- Jan 22 – 23 – Chinese New Year
- Feb 14 – Valentine’s Day
- Mar 8 – International Women’s Day
- Jan – Lazada Chinese New Year Sale
- Jan – Shopee Chinese New Year Sale
- Mar – Lazada Birthday Sale
- Mar – Zalora Sale
Mothers, fathers, and workers are honoured with a special day this quarter. Mark these key retail dates on your calendar:
- Apr 1 – April Fools Day
- Apr 9 – Easter Sunday
- Apr 22 – Earth Day
- Apr 22 – Hari Raya Puasa
- May 14 – Mother’s Day
- June 6 – 6.6 Sale
- June 18 – Father’s Day
- June 21 – International Yoga Day
- June 28 – Eid al-Adha
This quarter commemorates the National Day and festive celebrations such as Muharram New Year and Moon Festival.
In early September, Apple normally releases new products, and towards the end of the month, retailers release advent calendars which sell out quickly. Key dates to bookmark in Q3 are:
- July 7 – 7.7 Sale
- July 18 – Awal Muharram
- Aug 8 – 8.8 Sale
- Aug 9 – National Day
- Sep 9 – 9.9 Sale
- Sep 29 – Moon Festival
In addition to Diwali and Christmas, the last quarter of the year brings in a lot of big shopping events. Each is a strong opportunity for publishers to produce commerce content. Key dates to bookmark include:
- Oct 1 – 31 – Breast Cancer Awareness Month
- Oct 2 – Formula 1 Grand Prix Singapore
- Oct 31 – Halloween
- Nov 11 – Singles Day
- Nov 12 – Diwali/ Deepavali
- Nov 24 – Black Friday
- Nov 27 – Cyber Monday
- Dec 12 – Shopee Birthday Sale
- Dec 24 – Christmas Eve
- Dec 25 – Christmas Day
- Dec 31 – New Year’s Eve