Calendar for Public Holidays and key shopping events in Singapore

The average publisher on Skimlinks doubles their commerce content revenue in the holiday season. Commerce content goes beyond these festive celebrations, as shopping events happen all year long. In 2023, Singaporean publishers saw a 78% increase in their commissions and 82% in their total order value last year.

Here is a selection of public holidays and events that can inspire publishers to write for their audience in Singapore. Publishers may decide to write their articles several months in advance to get better SEO traction or simply because consumers are shopping early.

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Q1 2024

Think the New Year is a slow down in pace? Think again!

A New Year means new resolutions. Health and fitness products are among the key categories that perform well in the New Year, along with productivity and personal development products.

This quarter is also about Valentine’s day, and the celebrations surrounding the Chinese New Year Dates to bookmark in Q1 include:

Q2 2024

Mothers, fathers, and workers are honoured with a special day this quarter. Mark these key retail dates on your calendar: 

Q3 2024

This quarter commemorates the National Day and festive celebrations such as Muharram New Year and Moon Festival.

In early September, Apple normally releases new products, and towards the end of the month, retailers release advent calendars which sell out quickly. Key dates to bookmark in Q3 are:

Q4 2024

In addition to Diwali and Christmas, the last quarter of the year brings in a lot of big shopping events. Each is a strong opportunity for publishers to produce commerce content. Key dates to bookmark include: