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Calendar for Public Holidays and key shopping events in India

Posted 2 months ago by Angelique Parungao

The average publisher on Skimlinks doubles their commerce content revenue in the holiday season. Commerce content goes beyond these festive celebrations, as shopping events happen all year long. Commissions for our publishers in India grew 8.3% — and we expect this to increase further.

Here is a selection of public holidays and events that can inspire publishers to write for their audience in India. Publishers may decide to write their articles several months in advance to get better SEO traction or simply because consumers are shopping early.

Feeling inspired? Sign up and start monetising your commerce content through Skimlinks.

Q1 2023

Think the New Year is a slow down in pace? Think again!

A New Year means new resolutions. Health and fitness products are among the key categories that perform well in the New Year, along with productivity and personal development products.

This quarter includes plenty of commerce content opportunities such as New Year’s Day, Valentine’s Day, Holi, and Ramadan. Dates to bookmark in Q1 include:

  • Jan 1 – New Year’s Day
  • Jan 15 – Pongal
  • Jan 17-22 – Flipkart Big Saving Days
  • Jan 26 – Republic Day
  • Feb 14 – Valentine’s Day
  • Mar 12 – Telugu New Year/ Gudi Padwa/ Ugadi
  • Mar 3-11 – Melbourne Fashion Week
  • Mar 19 – Holi
  • Mar 22 – Ramadan

Q2 2023

The second quarter provides content opportunities through Easter, Earth Day, and Mother’s and Father’s Day. Mark these key retail dates on your calendar: 

  • Apr 1 – April Fools Day
  • Apr 9 – Easter Sunday
  • Apr 22 – Earth Day
  • Apr 20 – 21 – Eid ul-Fitr
  • May 14 – Mother’s Day
  • June 18 – Father’s Day 
  • June 21 – International Yoga Day
  • June 28 – Eid al-Adha 
  • June – Myntra End-of-Season Sale

Q3 2023

In quarter three, we highlight Indian Independence Day, Onam, and Muharram New Year.

In early September, Apple normally releases new products, and towards the end of the month, retailers release advent calendars which sell out quickly. Key dates to bookmark in Q3 are:

  • July 18 – Muharram New Year
  • Aug 15 – Indian Independence Day
  • Aug 20 – Onam
  • Sep 10 – Grandparents Day
  • Sep 23-30 – Flipkart Big Billion Days
  • Sep – Myntra Big Fashion Festival

Q4 2023

Content opportunities to highlight the festive events of the quarter, such as Durga Puja, Diwali, and Christmas Day. Each is a strong opportunity for publishers to produce commerce content. Key dates to bookmark include:

  • Oct 20 – Durga Puja
  • Oct 31 – Halloween
  • Nov 11 – Singles Day
  • Nov 12 – Diwali
  • Nov 24 – Black Friday
  • Nov 27 – Cyber Monday
  • Nov 27 – Guru Nanak Jayanti
  • Dec 24 – Christmas Eve
  • Dec 25 – Christmas Day
  • Dec 31 – New Year’s Eve
  • November – Diwali Sales

What’s new at Skimlinks? Q4 2022

What publishers should know about Google’s recent “helpful content” update

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