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Calendar for Public Holidays and key shopping events in India

Posted 3 months ago by Angelique Parungao

The average publisher on Skimlinks doubles their commerce content revenue in the holiday season. Commerce content goes beyond these festive celebrations, as shopping events happen all year long. In India, commerce content saw a 135% growth in clicks and publisher commissions increased by 65% — a trend we expect to continue in 2024.

Here is a selection of public holidays and events that can inspire publishers to write for their audience in India. Publishers may decide to write their articles several months in advance to get better SEO traction or simply because consumers are shopping early.

Feeling inspired? Sign up and start monetising your commerce content through Skimlinks.

Q1 2024

Starting the year with big sale events around Republic Day, followed by other e-commerce opportunities such as Valentine’s Day and Holi.

New Years Day 1 January
Myntra Republic Day Sale 14-19 January
Flipkart Republic Day Sale (Big Saving Days) 15-20 January
Pongal 15 January
Tata Cliq India’s Got Style Sale (Republic Day Edition) 20-26 January
Republic Day 26 January
Vasant Panchami 26 January
Valentine’s Day 14 February
Flipkart Holi Sale (Big Bachat Dhamaal) 3 March
Myntra Birthday Fashion Carnival 3-9 March
International Women’s Day 8 March
Telugu New Year/ Gudi Padwa/ Ugadi 12 March
World Sleep Day 17 March
Ramadan 10 March to 19 April
Holi 25 March


Q2 2024

End of Season sales take place alongside special occasions such as Mother’s Day and Father’s Day this Q2.

Apple Spring Release June
Eid ul-Fitr 9 April
Earth Day 22 April
Labour Day 1 May
Mother’s Day 12 May
International Tea Day 21 May
Myntra End Of Reason Sale (EORS) 31 May
Flipkart End of Season Sale 2024 1 June
Myntra Mega End Of Season Sale 14 June
Flipkart Big Saving Days 2024 15 June
Bakrid / Eid al Adha 16 June
Father’s Day 16 June
International Yoga Day 21 June


Q3 2024

Exciting times are ahead as shoppers take advantage of the Independence Day sales and gearing up for holiday shopping.

Monsoon Sale July
Apple Spring Release September
Muharram New Year 6 July
Flipkart Freedom Sale (Big Saving Days) 2024 4 August
Flipkart Independence Day Sale (Big Bachat Dhamaal) 2024 11 August
Myntra Freedom Fest 10-15 August
Indian Independence Day 15 August
Onam 5-17 September
Flipkart Big Billion Day Sale 23 September


Q4 2024

Q4 marks the biggest shopping holidays, with Diwali, Singles Day, and End of Year Sales hosted this quarter.

End of Year Sale October
Flipkart Big Billion Days 2024 Sale 8 October
Durga Puja 9 October
Diwali 31 October
Halloween 31 October
World Vegan Day 1 November
Singles Day 11 November
Guru Nanak Jayanti 15 November
Black Friday 29 November
Cyber Monday 2 December
Christmas Shopping 1 December
Tata Cliq Year End Sale 23 December
Christmas Eve 24 December
Christmas Day 25 December
New Year’s Eve 31 December

What’s new at Skimlinks? Q4 2022

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