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Calendar for Public Holidays and key shopping events in APAC

Posted 9 months ago by Skimlinks

The average publisher on Skimlinks doubles their commerce content revenue in the holiday season. Commerce editors have more to write about than just Black Friday and Christmas.

Here is a selection of public holidays and events that can inspire publishers to write for their audience in APAC . Publishers may decide to write their articles several months in advance to get better SEO traction or simply because consumers are shopping early.

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Q2 2020
Q2 features major global ecommerce events including Mother’s Day and Father’s Day. There are also plenty of regional opportunities publishers can take advantage of to create commerce content. 

Apr 10 – Good Friday

Apr 12 – Easter Sunday 

Apr 13 – Easter Monday 

Apr 22 – Earth Day

Apr 23-May 23 – Ramadan 

Apr 30 – Buddha’s Birthday 

May 1 – Winter Holiday Planning Begins (APAC)

May 4 – Greenery Day (Japan) 

May 5 – Children’s Day (South Korea, Japan) 

May 8 – Vesak Day

May 8 – Parents’ Day (South Korea)

May 10 – Mother’s Day 

May 23 – Eid al-Fitr

June 5 – World Environment Day 

June 8 – World Oceans’ Day 

June 21 – International Yoga Day

June 21 – July 18 – Great Singapore Sale (Singapore)

June 30 – End of Financial Year Sales (Australia)

Q3 2020
Back To School is the standout ecommerce event of Q3, and while there are key regional events, this is a quieter period relative to other periods of the year. 

Jul 1 – Hong Kong Special Region Establishment Day 

Jul 5-9 – Star Festival (Japan) 

Jul 13 – Annual Amazon Prime Day (postponed)

Jul 24 – Aug 9 – Summer Olympics are postponed to 2021 (Japan)

Aug 7 – Chinese Valentine’s Day (QiXi Festival) 

Aug 9 – National Day of Singapore 

Aug 12 – International Youth Day

Aug 15 – Independence Day (India) 

Sep 1 – First Day of Spring (Australia)

Sep 6 – Father’s Day (Australia)

Sep 9 – 9.9 Sales (Singapore)

Sep 13 – International Chocolate Day

Sep 27 – World Tourism Day

Q4 2020
Black Friday, Cyber Monday and Christmas are the key ecommerce events of Q4, each is a strong opportunity for publishers to produce commerce content. 

Oct 31 – Halloween

Nov 1 – World Vegan Day

Nov 11 – Single’s Day (China)

Nov 13 – World Kindness Day

Nov 14 – Diwali

Nov 17 – Click Frenzy (Australia)

Nov 27 – Black Friday

Nov 30 – Cyber Monday

Dec 1 – Back to School Planning

Dec 12 – Online Fever Sales (Singapore)

Dec 24 – Christmas Eve

Dec 25 – Christmas Day

Dec 26 – Boxing Day

Dec 31 – New Year’s Eve

Q1 2021
Think the New Year is a slow down in pace? Think again! Events like the Super Bowl and major holidays like Valentine’s Day mean publishers push the pedal to the floor to maintain momentum. That also means plenty of opportunities for brands to promote offers to publishers. 

Jan 1New Year’s Day

Jan 1-31 – Back-To-School Sales (Australia)

Jan 7-10 – Consumer Electronics Show (CES) (USA)

Jan 13 – Coming Of Age Day (Japan) 

Jan 26 – Australia Day (Australia) 

Jan 25 – Vietnamese New Year

Jan 25 – Chinese New Year 

Jan 2662nd Annual Grammy Awards

Jan 26 – Travel Frenzy (Australia) 

Jan 28 – Back To School (Australia)

Jan 31-Feb 11 – Sapporo Snow Festival (Japan) 

Jan 31 – Back To University (Australia)

Feb 2 – Super Bowl Sunday (USA)

Feb 11 – National Foundation Day (Japan)

Feb 14 – Valentine’s Day

Feb 24-27 – Mobile World Congress 

Feb 25 – Shrove Tuesday / Pancake Day 

Feb 29 – Sydney Mardi Gras (Australia) 

Mar 8 – International Women’s Day 

Mar 9 – Holi 

Mar 14 – White Day 

Mar 17 – St. Patrick’s Day

Mar 17 – Click Frenzy Travel Day (Australia)

Mar 28 – AliExpress Anniversary Sale

Calendar for Public Holidays and key shopping events in the US

Calendar for Public Holidays and key shopping events in Europe

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