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Calendar for Public Holidays and key shopping events in Australia and New Zealand

Posted 1 year ago by Skimlinks

The average publisher on Skimlinks doubles their commerce content revenue in the holiday season. Commerce editors have more to write about than just Black Friday and Christmas.

Here is a selection of public holidays and events that can inspire publishers to write for their audience in Australia and New Zealand. Publishers may decide to write their articles several months in advance to get better SEO traction or simply because consumers are shopping early.

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Q1 2021
Think the New Year is a slow down in pace? Think again!

A New Year means new resolutions. Health and fitness products are among the key categories that perform well in the New Year, along with productivity and personal development products.

Q1 also means Summer Holidays for Aussies, Back To School, Valentine’s Day, Fashion Week and Mardi Gras, all of which create plenty of opportunities for brands to share offers with publishers. Dates to bookmark in Q1 include:

Jan 1 – New Year’s Day

Jan 1-31 – Back-To-School Sales

Jan 26 – Australia Day

Feb 1 – Back To School/University

Feb 14 – Valentine’s Day

Feb 16 – Shrove Tuesday / Pancake Day

Mar 6 – Sydney Mardi Gras

Mar 8 – International Women’s Day

Mar 11-20 – Melbourne Fashion Week

Mar 16 – Click Frenzy Travel Day

Mar 17 – St. Patrick’s Day

Mar 21 – Australian F1 Grand Prix

Q2 2021

Q2 brings Easter, Earth Day, Mother’s Day, the famous Sephora Beauty Insider Sale, the start of ski season and End of Financial Year sales! Mark these key retail dates on your calendar!

Apr 1 – April Fools Day

Apr 10 – Good Friday

Apr 22 – Earth Day

April – May – Sephora Beauty Insider Sale

May 1 – Click Frenzy Mayhem

May 10 – Mother’s Day

June 1 – Ski Season begins

June 21 – International Yoga Day

June 30 – End of Financial Year Sales

Q3 2021
In Q3 in Australia and New Zealand, major retailers like Microsoft, Samsung, Lenovo, eBay and Catch hold winter sales and “Christmas in July” sales across apparel, homeware and electronic categories before product refreshes in Spring. The quarter also brings Click Frenzy Spring sales and Click Frenzy Travel sales from airlines like Etihad Airways and travel sites like In early September, Apple normally release new products, and towards the end of the month, retailers release advent calendars which sell out quickly. Key dates to bookmark in Q3 are:

July 7 – World Chocolate Day

Aug 2 – Picnic Day (Northern Territory, Australia)

Aug 12 – International Youth Day

Sep 1 – First Day of Spring

Sep 6 – Father’s Day

Q4 2021
Black Friday, Cyber Monday, Singles Day and Christmas are the key ecommerce events of Q4, each is a strong opportunity for publishers to produce commerce content. Key dates to bookmark include:

October 1 – The Iconic Birthday Sale

Oct 31 – Halloween

Nov 2 – Melbourne Cup

Nov 11 – Single’s Day

Nov 12-13 – Click Frenzy

Nov 17 – Click Frenzy

Nov 27 – Black Friday

Nov 30 – Cyber Monday

Dec 1 – Holiday Gift Guides released

Dec 13 – Green Monday

Dec 15 – Free Shipping Day

Dec 24 – Christmas Eve

Dec 25 – Christmas Day

Dec 26 – Boxing Day

Dec 31 – New Year’s Eve

Calendar for Public Holidays and key shopping events in the US

Calendar for Public Holidays and key shopping events in the UK and Europe

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