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Calendar for Public Holidays and key shopping events in Australia and New Zealand

Posted 3 months ago by Skimlinks

The average publisher on Skimlinks doubles their commerce content revenue in the holiday season. Commerce editors have more to write about than just Black Friday and Christmas.

Here is a selection of public holidays and events that can inspire publishers to write for their audience in Australia and New Zealand. Publishers may decide to write their articles several months in advance to get better SEO traction or simply because consumers are shopping early.

Feeling inspired? Sign up and start monetizing your commerce content through Skimlinks.

Q3 2020
In Q3 in Australia and New Zealand, major retailers like Microsoft, Samsung, Lenovo, eBay and Catch hold winter sales and “Christmas in July” sales across apparel, homeware and electronic categories before product refreshes in Spring. The quarter also brings Click Frenzy Spring sales and Click Frenzy Travel sales from airlines like Etihad Airways and travel sites like booking.com. In early September, Apple normally release new products, and towards the end of the month, retailers release advent calendars which sell out quickly. Key dates to bookmark in Q3 are:

July 7 – World Chocolate Day

Aug 3 – Picnic Day (Northern Territory, Australia)

Aug 14 – 16 – After Pay Day

Aug 12 – International Youth Day

Sep 1 – First Day of Spring

Sep 6 – Father’s Day

Q4 2020
Black Friday, Cyber Monday, Singles Day and Christmas are the key ecommerce events of Q4, each is a strong opportunity for publishers to produce commerce content. Key dates to bookmark include:

October 1 – The Iconic Birthday Sale

Oct 31 – Halloween

Oct 31 – Derby Day

Nov 3 – Melbourne Cup

Nov 11 – Single’s Day

Nov 12-13 – Click Frenzy

Nov 17 – Click Frenzy

Nov 27 – Black Friday

Nov 30 – Cyber Monday

Dec 1 – Holiday Gift Guides released

Dec 14 – Green Monday

Dec 15 – Free Shipping Day

Dec 24 – Christmas Eve

Dec 25 – Christmas Day

Dec 26 – Boxing Day

Dec 31 – New Year’s Eve

Q1 2021
Think the New Year is a slow down in pace? Think again! Q1 means Back To School, Valentine’s Day, Fashion Week and Mardi Gras, all of which create plenty of opportunities for brands to share offers with publishers. Dates to bookmark in Q1 include:

Jan 1 – New Year’s Day

Jan 1-31 – Back-To-School Sales

Jan 26 – Australia Day

Jan 31 – Back To University Sales

Feb 14 – Valentine’s Day

Feb 24-27 – Mobile World Congress

Feb 25 – Shrove Tuesday / Pancake Day

Feb 29 – Sydney Mardi Gras

Mar 4 – 14 – Melbourne Fashion Week

Mar 8 – International Women’s Day

Mar 12 – 15 – F1 Grand Prix

Mar 17 – St. Patrick’s Day

Mar 17 – Click Frenzy Travel Day

Q2 2021

Q2 brings Easter, Earth Day, Mother’s Day, the famous Sephora Beauty Insider Sale, the start of ski season and End of Financial Year sales! Mark these key retail dates on your calendar!

Apr 1 – April Fools Day

Apr 10 – Good Friday

Apr 22 – Earth Day

April – May – Sephora Beauty Insider Sale

May 1 – Click Frenzy Mayhem

May 10 – Mother’s Day

June 1 – Ski Season begins

June 21 – International Yoga Day

June 30 – End of Financial Year Sales

Calendar for Public Holidays and key shopping events in the US

Calendar for Public Holidays and key shopping events in Europe

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