We are excited to announce the launch of our new feature which will allow Publishers to easily access our Direct-to-Consumer (DTC) merchants to include in their commerce content.
When using the Merchant Search, publishers can now easily find DTC merchants along with:
- Give Back merchants
- BIPOC-owned merchants
- Female-Founded merchants
- New merchants added in the last 30 days
Our DTC filter refers to the merchants who sell their products directly to consumers. 57% of all brands now have a DTC strategy in place, making it one of the fastest growing e-commerce categories.
Publishers should include DTC brands in their commerce content strategy because:
- They generally offer higher commission rates to publishers due to higher margins and pricing flexibility
- They have digital-first strategies, which means their sites are highly optimised for online conversion
- Publishers can discover products not available anywhere else
With more merchants choosing the DTC model, the new filter presents a perfect opportunity for publishers to discover new, innovative brands to write about in their commerce content.
Log into the Publishers Hub now to view all Direct-to-Consumer merchants.
Publishers not working with Skimlinks, sign up here.