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3 simple content tips to take advantage of Back To School shopping

Posted 6 months ago by Alasdair

School may be out for summer, but Back To School shopping season is in full swing. With US spending north of $70 billion last year, and forecast to top $83.6 billion this year, it’s a shopping season that has expanded beyond kids’ uniforms and school books. So we’ve put together three simple tips to help you make the most of Back To School, and create killer comtent (commerce-related content) too!

1. Back to School is perfect for Kid Content

A lot of readers are parents figuring out what their child needs for that all-important, first-ever day at school. If you create content aimed at parents, like this post from Parents.Com, you provide a great service and create a great opportunity to drive sales. Featuring merchants with dedicated school uniform shops, like John Lewis or Zappos increases your chance of driving conversions as it makes the purchase process easier for readers.

2. Don’t forget University and College students too

You’re never too old to celebrate Back to School! And although university and college students might be full of confidence, there are certain supplies that students of all ages need. You can write about notebooks and stationery (and even laptops), but don’t forget that university students also will be looking for homewares, furniture and kitchenware.

You could even create University content aimed around preparing for parties or novelty items like this Buzzfeed post. Student purchases can be as big as a laptop or as small as some crockery for their kitchen so let your imagination run wild. Merchants including Society 6 are running a huge number of Back to School offers throughout the season on everything from backpacks to bedding to wall art. You can find more merchants to write about here.

3. And Back To Work is a thing too

It’s the new kid on the block as far as Back To School is concerned, but Back To Work opens up a lot of other content-creation opportunities. When people are heading into the world of work they need new outfits, equipment and homewares too. It’s a way to get out of the lucrative but limiting school uniform trap and throw your merchandising opportunities wider. And with posts like this one from Regent Street Online, when things get serious after summer in September you can help people do them in style.

Are you an advertiser targeting Back to School shoppers?

In addition to these content tips and merchant deals, Skimlinks also has some great new Back To School shopper segments for agencies and data buyers – focused on people in-market for younger children’s school supplies, and Back to University / College students. Contact the our Audiences’ team at for more details on these new segments.

With these simple tips you’ll be well equipped to take advantage of the Back To School opportunity. So take our merchant recommendations, write some killer comtent and start earning commissions!

How do I know if I'm good at programming?

Skimprofile: Niamh O'Reilly, Director of People

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