Click Frenzy: Commerce content ideas for Australia’s biggest ecommerce opportunity

Click Frenzy is Australia’s biggest shopping event. It now takes place four times a year and the next Click Frenzy is right around the corner on November 12. It will last twenty-nine hours and attracted over 2 million shoppers in 2017, with millions more expected this year by Click Frenzy organisers (DailyMail, November 2018, Lifehacker, October 2019). 

And for publishers it is a great opportunity to create timely commerce content that helps readers take advantage of the ecommerce opportunity. So we’ve put together a few ideas to help them understand how to get involved in “The Sale That Stops A Nation”: 

1. Technology & Gaming Content

Click Frenzy runs promotions across the majority of verticals you can think of. And the Click Frenzy deals on offer for technology & gaming brands are often irresistible for readers. International brands including Sony, HP, Microsoft and Dell all offer major discounts that readers are keen to take advantage of. 

2. Content on Australian retailers 

Part of the original logic behind Click Frenzy was to create an Australia-focused ecommerce event. While international brands now participate in much the same way as international events including Black Friday and Cyber Monday, there is still appetite for people to buy “local” and invest in items from Australian brands. This example from Elle Australia covering this year’s Click Frenzy Mayhem is a great example, curating deals from Australian fashion retailers. 

3. 99% off content

These are the deals that made Click Frenzy’s name. And although the 99% off deals are in limited supply, if you can help readers access them, it will be well worth it. Big ticket items like TVs and hair straighteners are on offer for a few dollars each. Give people advanced warning of the very best of these, help them be strategic about making purchases during Click Frenzy and you’ll reap major rewards. 

Click Frenzy starts at 7pm (AEST) on Tuesday 12 November and will run until midnight (AEST) on Wednesday, 13 November. 

You can find more APAC ecommerce events in our editorial calendar.