Calendar for Public Holidays and E-Commerce Events in Hong Kong and Taiwan
Posted 10 months ago by Celeste Buckley
The average publisher on Skimlinks doubles their commerce content revenue in the holiday season. Commerce editors have more to write about than just Lunar New Year and Singles’ Day. With a 56.4% increase in Hong Kong and 84.4% in Taiwan in publisher commissions last year, commerce content is thriving in these markets. Skimlinks is delighted to share a list of Public Holidays and E-Commerce Events in Hong Kong and Taiwan to help you plan your 2023 editorial calendar.
Publishers may consider writing their articles several months in advance to get better SEO traction or simply because consumers are shopping early.
Feeling inspired? Sign up and start monetizing your commerce content through Skimlinks.
Q1 2023
Refreshes the e-commerce year with key shopping opportunities from Lunar New Year to White Day!
Jan 1 – New Year’s Day
Jan 10 – Golden Globes
Jan 22 – Feb 6 Lunar New Year
Feb 5 – Spring Festival/Lantern Festival
Feb 14 – Valentine’s Day
Mar 8 – International Women’s Day
Mar 14 – White Day
Mar 17 – World Sleep Day
Mar 20 – International Day of Happiness
Mar 22-31 – Zalora Birthday Sale
Mar 29 – Youth Day (Taiwan)
Q2 2023
Q2 is the season of celebration which marks Eid, Easter, Dragon Boat Festival, Mother’s Day and Father’s Day with a special mention of Hong Kong Fashion Week. Consider planning content around these key moments:
Apr – May – Sephora Beauty Insider Sale
Apr 1 – April Fool’s Day
Apr 4 – Children’s Day
Apr 5 – Qingming Festival (Hong Kong)
Apr 7 – Good Friday
Apr 9 – Easter Sunday
Apr 10 – Easter Monday
Apr 14 – 23 – Coachella Valley Music and Art Festival
Apr 20-30 – Hong Kong Fashion Week
Apr 22 – Earth Day
May 1 – Labor Day (May Day)
May 4 – Star Wars Day
May 14 – Mother’s Day
June – July – Summer Sales/End of Season Sales
June – International Pride Month
June 6 – 6.6 Shopping Event
June 18 – 618 Shopping Festival
June 18 – Father’s Day
June 21 – International Yoga Day
June 22 – Dragon Boat Festival
June 30 – Social Media Day
Q3 2023
In Hong Kong and Taiwan, Q3 is the season when consumers update their wardrobes and make their travel plans. In early September, major retailers launch attractive summer sales, and fashion labels launch their Autumn / Winter collections. Towards the end of the quarter, retailers release advent calendars that sell out quickly! Bookmark these key e-commerce dates in your calendar today!
July 20 – Ang 20 – FIFA Women’s World Cup
Aug 8 – 8.8 Shopping Event
Ang 22 – Qixi Festival (Chinese Valentine’s Day)
Sep 1 – Back to School
Sep 9 – 9.9 Shopping Event
Sept 29 – Mid Autumn Festival (moon Festival)
End of Sept – Mid Oct – Taipei Fashion Week (Taiwan)
Q4 2023
Q4 ends the year with the biggest shopping season as Golden Week, Black Friday, Cyber Monday & Christmas dominate sales in Hong Kong and Taiwan. Mark these dates in your diary to maximize your commerce content!
Oct – Dec – Year End Sale
Oct 1 – China National Day
Oct 1-7 – Golden Week
Oct 23 – Chung Yeung Festival
Oct 10 – Double 10 Days (National Day)
Oct 21 – Overseas Chinese Day
Oct 31 – Halloween
Nov 1 – World Vegan Day
Nov 11 – Singles’ Day
Nov 24 – Black Friday
Nov 27 – Cyber Monday
Dec 1 – Holiday Gift Guides released
Dec 1-24 – Christmas Shopping
Dec 12 – 12.12 Shopping Event
Dec 22 – Dongzhi Festival
Dec 24 – Christmas Eve
Dec 25 – Christmas Day
Dec 31 – New Year’s Eve
