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Calendar for Public Holidays and E-Commerce Events in Asia

Posted 1 month ago by Celeste Buckley

The average publisher on Skimlinks doubles their commerce content revenue in the holiday season, but commerce editors have more to write about than just Black Friday and Christmas!

Here is a selection of public holidays and events that can inspire publishers to write for their audiences in Asia. Publishers may consider writing their articles several months in advance to get better SEO traction or simply because consumers are shopping early.

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Q3 2020

In Asia, Q3 brings the Great Singapore Sales, Ghost Festival, Chinese Valentine’s Day and the Shopee Shopping Festival, as well as changing seasons where consumers update their wardrobes and make their travel plans. In early September, Apple launch new products, major retailers in Taiwan and Hong Kong launch attractive summer sales, and fashion labels launch their Autumn / Winter collections. Towards the end of the quarter, retailers release advent calendars that sell out quickly! Bookmark these key e-commerce dates in your calendar today!

June 21-July 28 – Great Singapore Sales

July 7 – Shopee 7.7 Malaysia

July-Aug – Ghost Festival Taiwan

Aug – Tokopedia Anniversary Indonesia

Aug 25 – Chinese Valentine’s Day

Sep 9 – Shopee Shopping Festival

Q4 2020

Q4 sees Flipkart’s Big Billion Day, China National Day, Diwali and Single’s Day, as well as major shopping events Black Friday, Cyber Monday and Christmas! Mark these dates in your diary to maximize your commerce content!

Sep 29-Oct 4 – Flipkart Big Billion Day Sale in India

Oct 1 – China National Day

Oct 10 – Shopee 10.10 in Singapore and Malaysia

Nov 11 – Single’s Day

Nov 14 – Diwali

Nov 27 – Black Friday

Nov 30 – Cyber Monday

Dec 1 – Holiday Gift Guides released

Dec 1-30 – End of Year Cleaning in Taiwan

Dec 12 – Online Fever

Dec 14 – Oseibo in Japan

Dec 1-24 – Christmas shopping

Q1 2021

In Q1, readers tend to update their wardrobes following Fashion Weeks in London, Milan, and New York, make their travel plans for the year, and celebrate Valentine’s Day and White Day. Keep the below dates in mind for commerce content!

Jan 1-30 – Hatsu Uri First Sales in Japan

Feb 12 – Lunar New Year

Feb 14 – Valentine’s Day

Mar 8 – International Women’s Day

Mar 14 – White Day

Late March – Zalora Birthday Sale

Mar 25-27 – Lazada Birthday Festival

Q2 2021

Q2 means Ramadan, the Sephora Beauty Insider Sale, Golden Week, the Eid Festival and the Dragon Boat Festival, among many other exciting events! Consider planning content around these key moments:

April 12 – May 11 – Ramadan

April – May – Sephora Beauty Insider Sale

April 29 – May 5 – Golden Week in Japan

May 12 – May 13 – Eid Festival

June 18 – JD Shopping Festival

June-July –  End of Season / Summer Sales

June 21 – International Yoga Day

June 25 – Dragon Boat Festival in Taiwan

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