The average publisher on Skimlinks doubles their commerce content revenue in the holiday season, but commerce editors have more to write about than just Black Friday and Christmas!
Here is a selection of public holidays and events that can inspire publishers to write for their audiences in Asia. Publishers may consider writing their articles several months in advance to get better SEO traction or simply because consumers are shopping early.
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In Q1, readers tend to update their wardrobes following Fashion Weeks in London, Milan, and New York and celebrate Valentine’s Day and White Day. Keep the below dates in mind for commerce content!
Jan 1-30 – Hatsu Uri First Sales in Japan
Feb 12 – Lunar New Year
Feb 14 – Valentine’s Day
Mar 8 – International Women’s Day
Mar 14 – White Day
Mar 22-30 – Zalora Birthday Sale
Mar 25-27 – Lazada Birthday Festival
Q2 means Ramadan, the Sephora Beauty Insider Sale, Golden Week, the Eid Festival and the Dragon Boat Festival, among many other exciting events! Consider planning content around these key moments:
April 12 – May 11 – Ramadan
April – May – Sephora Beauty Insider Sale
April 29 – May 5 – Golden Week in Japan
May 12 – May 13 – Eid Festival
June 18 – JD Shopping Festival
June-July – End of Season / Summer Sales
June 21 – International Yoga Day
June 25 – Dragon Boat Festival in Taiwan
In Asia, Q3 brings the Great Singapore Sales, Ghost Festival, Chinese Valentine’s Day and the Shopee Shopping Festival, as well as changing seasons where consumers update their wardrobes and make their travel plans. In early September, Apple launch new products, major retailers in Taiwan and Hong Kong launch attractive summer sales, and fashion labels launch their Autumn / Winter collections. Towards the end of the quarter, retailers release advent calendars that sell out quickly! Bookmark these key e-commerce dates in your calendar today!
June 21-25 – Great Singapore Sale
July 7 – 7.7 Malaysia Shopping Event
July-Aug – Ghost Festival Taiwan
Aug – Tokopedia Anniversary Indonesia
Aug 25 – Chinese Valentine’s Day
Sep 9 – 9.9. Shopping Events
Q4 sees Flipkart’s Big Billion Day, China National Day, Diwali and Single’s Day, as well as major shopping events Black Friday, Cyber Monday and Christmas! Mark these dates in your diary to maximize your commerce content!
Sep 27-Oct 3 – MyCyber Sales across Southeast Asia
Oct 1 – Dec 31 – Year End Sales Begin
Oct 1 – China National Day
Oct 6 – Flipkart Big Billion Day Sale in India
Oct 10 – 10.10 Shopping Events in Singapore and Malaysia
Nov 4 – Diwali
Nov 11 – Single’s Day
Nov 26 – Black Friday
Nov 29 – Cyber Monday
Dec 1 – Holiday Gift Guides released
Dec 1-30 – End of Year Cleaning in Taiwan
Dec 12 – 12.12 Shopping Events
Dec 1-20 – Oseibo in Japan
Dec 1-24 – Christmas shopping