You can download a copy of our annual holiday insights report for 2017 here.
The Thanksgiving Weekend may remain the focus of the holiday season, but winning over the course of Q4 means understanding all it’s opportunities, and taking advantage of them too.
People don’t stop shopping once the Thanksgiving weekend is over. Our data shows in the US they’ll shop all the way to last shipping date around December 15 and in the UK there are further secondary spikes in spending on Boxing Day, and in the January sales.
The holiday season is when people make their highest consideration purchases of the year. That means they’ll turn to publishers to be informed about what products to buy, look to merchants more than ever to find the perfect products for loved ones, and be more receptive to marketers relevant recommendations for what to buy this season.
Publishers, merchants and marketers are all ideally placed to seize advantage of the shopping frenzy and with our annual holiday insights report they’ll be well equipped to win on Black Friday and Beyond.
The report includes:
Insights into when publishers begin publishing Black Friday content and when users start reading it
Regional learnings for how to win in the USA and UK
Recommendations to make the most of the holiday season in 2017
And much more!
Download your PDF copy here