10 Best Beauty Affiliate Programs to Promote in 2024

Insights from the Skimlinks platform show that beauty continues to be the among the top-performing verticals in regard to both affiliate traffic and publisher commission. In 2024, the beauty industry continues to flourish, boasting an impressive revenue of over $640bn and expected to grow at an annual rate of 3.33%. If you are passionate about beauty, skincare and make up and love keeping up with the latest trends, joining a beauty affiliate program can be a great way to earn income by writing and posting about your findings and experiences. In fact, beauty affiliates make an average monthly income of $12,475, according to data published by Authority Hacker.

To help you kickstart your journey in beauty affiliate marketing, we’ve looked at data across our network, and compiled a list of the top 10 highest-converting beauty affiliate programs that publishers should write about.

Sephora

Sephora is one of the leading global beauty retailers, offering both customers and affiliate partners the largest and most diverse selection of beauty products on the internet. Renowned for its extensive collection of makeup, skincare, haircare, and fragrance from top global brands and indie darlings alike, Sephora caters to a wide audience of beauty enthusiasts seeking the latest and greatest in cosmetics and beauty care. The Sephora affiliate program is great for creators, influencers, publishers and bloggers alike because it gives you access to over 200 brands in one place. The best part is that you can leverage their free shipping and free sample offers in your content for any brand you choose, as a way to compel your readers to buy. The Sephora affiliate program on Skimlinks is available globally. See full list of countries.

Access the Sephora affiliate program here 

 

 

Fenty Beauty

Rihanna’s brainchild Fenty Beauty is an inclusive beauty brand that revolutionized the industry with its extensive range of make up, catering to all skin tones. The superstar’s involvement and passion for inclusivity positioned Fenty Beauty as more than just a cosmetics brand and turned it into a symbol of empowerment for individuals of all backgrounds. Whether you’re a beauty blogger, influencer, or skin care enthusiast, joining the Fenty Beauty affiliate program allows you to capitalize on the popularity and success of this renowned skin care brand. The Fenty Beauty affiliate program is available globally. Check out the full list of countries here.

Access the Fenty Beauty affiliate program here

 

Glossier

Glossier, with its iconic pink hue and modern aesthetic, has ascended to cult status among beauty aficionados. Its recognition is not just about the products but the lifestyle it epitomizes—one of unfiltered beauty and modern femininity. The brand offers affordable, on-trend, photogenic products with seriously impressive formulas, helping many of their new launches become viral hits. Established in October 2014, when Emily Weiss launched a brand born out of a beauty community, the formulas and products were built with help from readers of her site, Into The Gloss, rather than in a boardroom. The millennial pink bubble packaging became a speedy masterclass in branding, and each blush, mascara, brow gel an easy antidote to tired-looking complexions. The Glossier affiliate program is available in the United States, United Kingdom, France, Germany, Spain and more. Check out the full list of countries here.

Access the Glossier affiliate program here

 

Ulta Beauty

Ulta Beauty is the largest beauty retailer in the US, with over 1,200 locations and offering over 25,000 products from more than 600 brands. The wide variety of products and brand policies make for easy promotion. They offer a 2-hour in-store pickup, free shipping, offers, free gifts, coupon codes, affiliate specials, and much more. It’s an excellent program to be a part of with a great earning potential, all the while supporting a brand with supply chain transparency, cruelty-free products, and great discounts. The brand’s loyalty program, Ultimate Rewards, encourages repeat business, which can benefit affiliates through sustained and repeat purchases. The Ulta affiliate program is available in the United States, Canada, Germany, Austria, Japan, Mexico and the UK.

Access the Ulta affiliate program here

 

MAC

M·A·C (Make-up Art Cosmetics) is the pioneering makeup authority for all. Created in Toronto, Canada, over 30 years ago, the brand’s popularity has grown exponentially through endorsement from makeup artists, models, photographers, bloggers, influencers and publishers around the world. The brand is committed to inclusivity and diversity. Their trailblazing campaign Viva Glam has raised more than $500,000,000 in charity. 100% of the sale price of the VIVA GLAM lipstick goes to organizations and programs fighting HIV/AIDS and supporting women, girls, and the LGBTQIA+ community. Bloggers and influencers in the beauty niche love MAC Cosmetics because the brand does the selling on its own. The brand is ranked #43 in Top Brand for Millennials. The MAC affiliate program is available in the United States, Australia, Canada, United Kingdom, and more.

Access the Mac affiliate program here

 

Look Fantastic

As Europe’s premier online beauty retailer, Look Fantastic curates an exquisite selection of over 22,000 products and more than 660 premium brands across hair, makeup, skin care, and electricals. Look Fantastic’s extensive catalog, featuring everything from cult favorites to niche, hard-to-find brands, ensures that affiliates can tailor their promotions to a wide array of beauty enthusiasts. With a presence in over 200 countries, Look Fantastic not only offers global allure but also prides itself on localizing offerings, making it a resonant choice for audiences anywhere on the beauty map. The Look Fantastic Beauty Box subscription adds another benefit to the affiliate program – a recurring subscription guaranteeing repeated monthly revenue. The Look Fantastic affiliate program is available across the globe. Check out the full list of countries here.

Access the Look Fantastic affiliate program here

 

Cult Beauty

Cult Beauty is an online destination for beauty aficionados seeking the finest, most innovative products the industry has to offer. Renowned for its curated selection of “cult” skincare, makeup, and haircare essentials, this UK-based retailer stocks the newest and most exciting brands from around the world you often can’t find anywhere else – think TikTok favorite Krave beauty or Hollywood superstar Scarlett Johanson’s brainchild The Outset. Cult Beauty offers global shipping, making the affiliate program ideal for publishers with international reach and audience.

Access the Cult Beauty affiliate program here

 

Estée Lauder

Priding itself on over 70 years in the business, Estée Lauder is devoted to quality products for every skin complexion. Home of some of the most iconic, award-winning products, such as the Advanced Night Repair Synchronized Multi-Recovery Complex Serum, Estée Lauder continues to innovate and lead the beauty industry, setting the standard for luxury skincare, makeup, and fragrances that empower and inspire confidence in beauty enthusiasts around the globe. By joining their affiliate program, you can leverage their strong brand reputation and attractive product offerings to drive traffic and generate sales on your website or blog. Estée Lauder products are also available at the affiliate programs of LookFantastic, Sephora and Ulta Beauty, all of which you can access by joining Skimlinks.

Access the Estee Lauder affiliate program here

 

Beauty Bay

Beauty Bay started out in 1999 as a fragrance retailer before expanding into skincare and cosmetics, introducing some of the big names in beauty to the UK, and establishing themselves as a key player in the industry. In 2018 they launched our own beauty brand, By BEAUTY BAY, a growing selection of high-quality, affordable, and cruelty-free skincare and makeup products, which is now the top-selling brand on their site. Beauty Bay’s mantra is to share their beauty obsessions with the world. The online retailer is known for its finger on the pulse of the beauty industry, often being among the first to market with new products and trends, which can be a significant draw for an affiliate’s audience.

Access the Beauty Bay affiliate program here

Kylie Skin

Kylie Cosmetics, the eponymous beauty brand founded by Kylie Jenner is the most followed beauty brand on instagram with over 25 million followers. Renowned for its highly pigmented, long-lasting formulas and trend-setting product releases, Kylie Cosmetics offers a rich portfolio that includes the brand’s iconic Lip Kits, eye shadow palettes, foundations, and much more. The Kylie Skin affiliate program includes both her skincare and makeup lines. The Kylie Skin affiliate program is available in the United States, Canada, Australia, France, New Zealand, Japan and Singapore.

Access the Kylie Skin affiliate program here