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5 alternative ecommerce events you should write about in Q4

Posted 5 months ago by Angus

September is drawing to a close, October is almost upon us and before you know it we’ll be in the midst of the holiday season, which if you’re a retailer, publisher or blogger, is likely to be the most important time of the year for you. It’s make or break for many, and to help you make the most of the season, we’ve released our annual new report – which you can download here – to help you win on Black Friday and Beyond. But we’re aware from our research that Black Friday isn’t the be all and end all of the holiday season, so we’ve created this blog post to highlight five alternative ecommerce events you should consider covering during Q4.

October 11

October 11th might leave you scratching your head, but for the last three years in our network it’s the first day that we see a spike in interest about Black Friday content. It can be an easy win early in the season that sets you up for later seasonal success further down the line.


Halloween is spooktacular opportunity to succeed in Q4. The National Retail Foundation predicted US Halloween spending would hit $8.4 billion in 2016, and with costumes and candy spending sky high, this is a great opportunity for success before the holiday season starts in earnest. Halloween is also more versatile than it seems, as this content ideas post shows.


Shoppers aren’t idle just because they’re full of Turkey. And on Thanksgiving last year, we saw a significant traffic spike ahead of Black Friday, likely as a result of merchants releasing offers and promotions early. Almost $2 billion was spent in the US on Thanksgiving, so it’s a clear opportunity to create pre-Black Friday content and start earning before the big day itself rolls around.

Silent Saturday and Sunday

They might be sandwiched between the biggest ecommerce days of the year, but forget about Saturday and Sunday and you might be missing out on serious revenue. Together both days saw over 3 million clicks in our network and according to HookLogic Inc. average basket size on Saturday and Sunday is around $140.

Last shipping date

Last shipping date varies depending on market, with more rapid shipping times available in the UK than the US, but something common to both is that there is a final spike of ecommerce activity as people aim to get presents delivered in time for Christmas. In the US last shipping date is normally around December 15th, so writing content aimed at last delivery date can be a great way to reach last minute shoppers and secure seasonal sales.

So there you have it – five alternative ecommerce events to put on your calendar for Q4. Make sure to download a copy of our holiday insights report here to learn even more about the season ahead.

Comtent Club New York September Recap

Skimlinks Audience Segments now Available in The Trade Desk

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