It’s the holiday where we celebrate dear old Dad and shower him in affection.
Father’s Day continues to grow as a major e-commerce event with 76% of Americans celebrating it this year and Brits spending £986 million on Father’s Day gifts in the UK in 2022, up £35 million in 2021. It is growing faster than Mother’s Day.
Across our global network traffic grew 32% year-on-year, order value rose 109% and publisher commissions rose 102% making Father’s Day a great commerce content opportunity for publishers.
So here’s three easy commerce content ideas to get you set up for success around Father’s Day:
As the world opens up and for most this will be the first restriction-free Father’s Day since 2019, there’s been a corresponding boom in in-person experiences. Quality time with loved ones is not to be taken for granted, so what better way to celebrate the dads than to gift them an experience this year. Across our network, traffic for experience gifts is up 28% Year-To-Date. Merchants such as Virgin Experience Days and Ticketmaster are great options to include in any gift guides.
2. Personalised gifting
What to get the dad who has everything? Something personalised and one-of-a-kind of course! As consumer attitudes towards Father’s Day and parental gender roles more generally are evolving, spoiling the dads and putting in the same sentiment as is the case for Mother’s Day will be popular. There are endless options available from personalised baby grows for new fathers, to personalised pint glasses and more. This will allow you to keep it broad in a Personalised Father’s Day Gift article, such as this one from The Sun. When it comes to personalised gifts, CanvasVows’ custom canvas art or Happy Box’s “build a box” is perfect for shoppers looking to put together a thoughtful Father’s Day gift.
3. Last minute gift ideas
Life can be busy and sometimes these holidays creep up on us without notice. Thankfully, with the convenience of the internet, there are now plenty of retailers with fast delivery timelines. “Last Minute Gift” content is also popular at Father’s Day, so rounding up merchants with fast delivery for time-poor readers can be a real strategy for success at this key event.
With an unparalleled dedication to customer satisfaction, Not On The High Street and the Bier Company’s next day delivery service ensures that even the most last-minute shoppers can still surprise their dads with a thoughtfully curated selection of craft beers for hopheads, stout enthusiasts, or lager lovers.
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