Travel is one of the most enduring and lucrative topics in content and affiliate marketing, and travel affiliate programs are among the most rewarding ways for publishers to monetise that interest. People are always dreaming about and planning their next trip. Whether it’s a city break, a long-haul adventure, or a family holiday, travel inspiration is one of the most searched-for topics online year-round. The industry’s scale reflects that appetite: global tourism spending rose to an estimated $11.7 trillion in 2025, with tourism accounting for approximately 10.3% of global GDP.
For publishers, travel is also one of the most rewarding affiliate niches: travel and leisure represent around 16% of global affiliate revenue , and travel ranks as one of the three most profitable niches in affiliate marketing, with affiliates earning an average monthly income of $13,847.
With millions of travellers actively researching destinations, flights, and hotels online, there’s a huge and ever-present audience ready to convert. Here are 11 high-converting travel affiliate programs worth writing about.
Best Hotel Affiliate Programs
Hotels are the cornerstone of any trip, and hotel content consistently drives some of the highest conversion rates in travel affiliate marketing. From budget stays to luxury escapes, there’s an audience at every price point, making hotel affiliate programs a reliable earner for publishers across all niches.
Apex Hotels (Global) 🏆
Founded in Edinburgh in 1996, Apex Hotels has grown from its Scottish roots into a collection of luxury properties spanning Edinburgh, Glasgow, Dundee, London, Bath, and Dunblane. Each property has its own individual character and style, with a focus on warm, independent hospitality rather than the feel of a large chain. The brand appeals across audiences – from leisure travellers and city breakers to corporate guests, broadening the potential readership for any content written about them and increasing conversions. The Apex Hotels affiliate program offers commission rates* of up to 7% and is available globally.
Access Apex Hotels’ Affiliate Program here.
Expedia (Global)
Expedia needs little introduction. One of the biggest names in online travel, it’s been the go-to booking platform for millions of travellers since 1996. For publishers, that brand recognition is half the battle. Readers already know and trust Expedia, which means fewer clicks wasted on hesitation. It’s also one of the most flexible programmes to write around: it fits naturally into city guides, experiences, family holiday content, budget travel tips, and destination roundups without feeling like a stretch. Available in 42 countries and covering an enormous range of price points, there’s genuinely something for every audience. The Expedia affiliate program offers commission rates* of up to 7% for Skimlinks publishers and is available globally.
Access the Expedia Affiliate program here.
Aman Resorts (Global)
Aman Resorts is a collection of luxury villas, pavilions, and private residences in some of the world’s most beautiful destinations. Each Aman property is unique, but all are committed to providing an unparalleled travel experience. Every resort is designed to blend in with its natural surroundings, with each property reflecting the local culture and architecture. For publishers, Aman is a compelling programme to write about precisely because of its exclusivity – guests typically pay $1,000 or more per night, and the brand is favoured by ultra-high-net-worth travellers seeking privacy over prestige, making it a strong fit for luxury travel, honeymoon, and bucket list content. The Aman Resorts affiliate program offers commission rates* of up to 6%.
Access Aman Resorts’ Affiliate Program here.
Hilton Hotels (Global)
Hilton Hotels is undoubtedly a well-known hospitality brand. For nearly a hundred years, Hilton has been known for its commitment to providing exceptional service to its guests – a commitment reflected by the brand’s motto: “ to be the most hospitable company in the world”.
In recent years, the brand has focused on sustainability initiatives – setting ambitious goals to reduce its environmental footprint by implementing energy-efficient lighting and water-saving technologies across its portfolio of properties.
The Hilton Hotels affiliate program offers commission rates* of up to 6% and is available globally.
Access Hilton Hotels’ Affiliate Program here.
Hotwire (US)
Hotwire is a popular online travel agency offering travelers a unique way to book hotel rooms. Unlike other booking sites, Hotwire doesn’t reveal the name until after the booking is complete – allowing for largely discounted prices. One of the standout features of Hotwire is their Hot Rate® deals: exclusive deals offering greater savings on hotel rooms – perfect for budget-conscious travelers.
Access Hotwire’s Affiliate Program here.
Best Flights Affiliate Programs
Flights are usually the first thing a traveller searches for, making flight affiliate programs a high-traffic, high-intent category. Publishers covering destinations, travel tips, or trip planning are naturally positioned to drive clicks and conversions on flight booking platforms.
Skyscanner (Global)
Skyscanner allows users to search for and compare flights and car rentals from various travel providers. Their flight search engine is one of the most comprehensive on the market, with access to millions of flights from over 1,200 airlines worldwide. In addition to flexible date searches, Skyscanner offers a variety of filtering options – airline, departure time, arrival time, price, and more. The site is easy to use and intuitive, making it a popular choice for new and avid travelers.
Access Skyscanner’s Affiliate Program here.
Etihad (Global)
Etihad Airways is the second largest airline in the UAE. One of the airline’s distinguishing features is its premium travel experience on its fleet of luxurious aircraft. Etihad offers a range of classes – economy, business class, and a first-class cabin, known as ‘The Residence’. The airline has won numerous awards for its service, including the World’s Best First Class Seats and Best Airline in the Middle East at the Skytrax World Airline Awards. The Etihad affiliate program offers commission rates* of up to 7%.
Access Etihad’s Affiliate Program here.
Trip.com (Global)
As a leading online travel agency, Trip.com has partnerships with more than 400 airlines, giving users access to an extensive network of routes and destinations. Whether it’s a budget airline or a premium carrier, Trip.com allows travelers to compare prices and features to select the best option for their travel plans. They also go beyond flights by offering hotels, holiday packages, and car rentals, making trip.com a one-stop shop for all travel needs. The Trip.com affiliate program offers commission rates* of up to 10% for Skimlinks publishers and is available globally.
Access Trip.com’s Affiliate Program here.
Best Affiliate Programs for Tours and Attractions
Tours, experiences, and attractions are one of the fastest-growing segments in travel, as more travellers prioritise doing over simply arriving. Content around things to do in a destination, city guides, and gift ideas all convert strongly in this category. The global experience gifting market was valued at over $118 billion in 2023 and is projected to reach $171 billion by 2029.
Virgin Experience Days (UK) 🏆
Founded over 30 years ago by a pair of aviation enthusiasts who wanted to make flying accessible to everyone, Virgin Experience Days has grown into a platform offering more than 3,000 experiences across the UK – from supercar driving and skydiving to spa days, celebrity chef dining, and overnight getaways. Their catalogue covers adventure outings, short breaks, creative classes, and dining experiences, catering to families, couples, and corporate clients alike, with options across every budget. Experiences are increasingly central to how people travel: two-thirds of European consumers say bucket-list activities are now a top priority, with travel and tourism the leading category for experience spending in 2025. The gifting angle is equally strong for publishers. 63% of UK consumers say they’d rather talk about something they did than something they bought, and one in four plan to spend more on memorable experiences this summer compared to last year. The Virgin Experience Days affiliate program offers commission rates* of up to 12% for Skimlinks publishers.
Access the Virgin Experience Days affiliate program here
Fever Up (Global)
Fever Up is a live entertainment discovery platform operating in over 200 cities across more than 40 countries offering experiences ranging from immersive exhibitions and concerts to food events, sports, and cultural activities. The platform uses proprietary data collected across hundreds of millions of user interactions to personalise recommendations and help publishers and event creators identify where demand is growing, making it smarter than a standard ticketing site. For publishers, Fever is one of the most versatile programmes in this list: it’s relevant to city guides, weekend break content, date night roundups, and “things to do in X” articles – content formats that attract consistent search traffic year-round. The Fever Up affiliate program offers commission rates* of up to 12% for Skimlinks publishers.
Access Fever Up’s Affiliate Program here.
Booking.com (Global)
Booking.com is a cost-effective option for budget-conscious travelers. Its Best Price Guarantee, the site allows booking.com to have competitive pricing. Meaning, if a traveler finds a lower price on another travel provider’s site, Booking.com will match it or even beat it. The platform also has a user-friendly mobile app, allowing holidaymakers to easily manage their bookings and access their itineraries on the go. The Booking.com affiliate program offers commission rates* of up to 9% for Skimlinks publishers.
Access Booking.com’s Affiliate Program here.
KKday (APAC)
With KKday, travelers can book everything from tours to activities to local transportation and accommodation. One of the best features of KKday is its emphasis on curated community experiences; letting tourists immerse themselves in local cultural activities. KKday is also committed to sustainable tourism, working with local partners to create a positive impact in the community they operate in. As part of this initiative, KKday offers eco-friendly tours and experiences aimed at minimizing environmental impact, such as their ‘Sustainable Thailand’ initiative with the Tourism Authority of Thailand (TAT). The KKDay affiliate program offers commission rates* of up to 5% for Skimlinks publishers.
Access KKday’s Affiliate Program here.
* Commission rates listed are accurate at the time of publishing. Merchants update their rates regularly to reflect promotions, seasonal pushes, or program changes.
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