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Audiences by Skimlinks

The largest source of directly observed second party shopping intent data

Differentiate between readers and shoppers

    Make sure your ad budget is spent on users with real shopping intent, not random readers. Our unique view over the entire purchase journey, from the moment of inspiration to the point of conversion, enables us to understand which signals truly predict a user’s purchase intent and segment individuals into audiences by their real shopping behaviour.

    affiliate marketing programs

    • Make sure your ad budget is spent on users with real shopping intent, not random readers. Our unique view over the entire purchase journey, from the moment of inspiration to the point of conversion, enables us to understand which signals truly predict a user’s purchase intent and segment individuals into audiences by their real shopping behaviour.

    Shopping data sourced from real people in real time

    Overpaying for old, low quality, and heavily modelled data, should be a thing of the past. Every day, we help 1.5 million publisher domains get paid commissions for the sales they drive to our more than 24,000 merchants. We track the content-to-commerce journeys of 1.1 billion real shoppers and fuel our audience segments with fresh intent signals. This enables us to add or remove users in segments and maintain high data accuracy.

    Find out more about our segment categories, brands and pricing:

    Download our Audiences taxonomy

    The next best thing after your own shopping data

      We add our own directly observed first party data into Audiences by Skimlinks and nothing else. Every user in our segments has been tracked by our core affiliate marketing technology across multiple sites.

      How we differ from third party data providers
      Third party data providers predominantly focus on scale. Their data is aggregated from multiple sources and heavily inferred to increase the number of users in segments at the expense of accuracy.

      affiliate marketing programs

      • We add our own directly observed first party data into Audiences by Skimlinks and nothing else. Every user in our segments has been tracked by our core affiliate marketing technology across multiple sites.

        How we differ from third party data providers
        Third party data providers predominantly focus on scale. Their data is aggregated from multiple sources and heavily inferred to increase the number of users in segments at the expense of accuracy.

      Targeting shopping intent: inspire, nurture, and convert

      Our taxonomy consists of three segment families, one for every stage of the customer journey, and two types of shopping intent classifications, by brand and merchant category.

      Read content about a brand or topic repeatedly.

      Brand
      Segment Size: 750 segments | 225m users

      Example: L’Oreal launching a new range of shampoo targeting its core customer

      Merchant Category
      Coming soon

      affiliate marketers
      • Affinity

        Read content about a brand or topic repeatedly.

        Brand
        Segment Size: 750 segments | 225m users

        Example: L’Oreal launching a new range of shampoo targeting its core customer

        Merchant Category
        Coming soon

      • Wants to buy
      • About to buy

      Where our data shines

      We provide dedicated segments for every stage of the conversion funnel: Affinity, Want to buy, About to buy, across brand and merchant.

      affiliated marketing skimlinks
      • Flagship Industries

        We provide dedicated segments for every stage of the conversion funnel: Affinity, Want to buy, About to buy, across brand and merchant.

      • Close links
      • Proxies

      We are EDAA certified!

      Skimlinks is certified by the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating our compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).
      Earning the Trust Seal is the important last step in the process for Third Parties committed to the self-regulatory programme. The Trust Seal demonstrates compliance and inspires trust in the market. Find out more on the EDAA website

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