How ICONIC leverage their commerce content opportunity

THE ICONIC is a leading online retailer in Australia and New Zealand’s home to fashion, sport, kids and beauty. Since 2011 it has created a seamless and inspiring shopping experience for its customers. We sat down with them to talk about their affiliate program, how they work with content partners and how they leverage the commerce content opportunity.

Key Numbers Q-on-Q Q3-Q4 2020 

Q3-24 2020 

Commissions: 287%+ 

Traffic: 116%+ 

Earnings Per Click: 79%+ 

Order Value: 194%+  

What sets your brand apart from others in the fashion space? 

THE ICONIC boasts fast and on-time delivery across Australia and New Zealand, free shipping over $50 and free returns for 30 days, and is also Australia and New Zealand’s most downloaded fashion app (2m+ downloads). THE ICONIC has thousands of international and local brands and products across Women, Men, Sport, Designer, Kids and Considered with hundreds of new products curated on-site daily. THE ICONIC launched Beauty & Wellness in September 2020, as well as THE ICONIC Outlet; a bespoke shopping destination separate from THE ICONIC’s main site for price-conscious shopping, complete with the same ICONIC experience they love. A proud member of Global Fashion Group, the world’s leader in online fashion for growth markets, THE ICONIC is focused on liberating its customers through seamless and inspiring experiences.

See more: https://www.theiconic.com.au/playbook/ 

Thinking about your affiliate program, how long have you been in this space?

THE ICONIC affiliate program has been running for 7 years, launched in 2014.  

How do you work with Skimlinks today? 

Skimlinks helps us streamline our affiliate program, in particular to help monetise affiliate links for some key content publications that we work closely with.  

You’ve been able to build great relationships with publishers through Skimlinks, what value has that brought? 

Throughout a challenging year in 2020, Skimlinks was able to connect us with new publishers across different verticals, but especially in the content landscape. Being able to have direct communication with these content partners has allowed us to work more closely and strategically, and we have seen strong growth off the back of this.