Your Guide To Q1 Ecommerce Events You Should Write About

People shop throughout the year and their shopping activity is often focused on key ecommerce events. Many of these fall in Q1, with a spread of ecommerce events around the world taking place throughout the first quarter.  As well as major ecommerce events, there are also emerging ones too, which offer publishers a great way to start the year creating commerce content their readers love. We’ve rounded up the top global and regional events that publishers can leverage to drive significant commerce revenues. 

Events in January 

New Year’s Day, New Year’s Resolutions 

Everyone starts the year with new intentions. Many resolve to get fitter, resulting in a corresponding spike in fitness & exercise equipment categories and many more try their hand at something new. Top content here ranges from practical items like diaries and planners, to meal delivery services for those making healthier choices. 

In the US Martin Luther King Day sees Department stores and retailers across homewares, fitness and apparel launch up to 80% off sales to coincide with the holiday. 

In the UK Blue Monday offers another opportunity. While the origins are disputed, it is commonly held to be the most depressing day of the year and the third Monday in January means people are on the lookout for retail therapy to boost their spirits. 

While across APAC markets, Back To School takes place with content around school and university essentials driving best performance, with articles rounding up top laptops offering best average-order-value (AOV). 

Events in February 

As Valentine’s Day takes place, the enchanting touch of Cupid’s arrow sets the stage for a romantic shopping spree. Explore sought-after gift ideas, dreamy getaways, and themed products that effortlessly captivate the hearts of couples in the season of love

Black History Month takes place in the US in February and sees consumers focus shopping on BIPOC owned businesses. Major brands like Nike also launch dedicated collections and related activities in support of the Black Community. 

In the UK There’s Pancake Day where people search for frying pans and crêpe makers to celebrate Shrove Tuesday. London Fashion Week opens the door to captivating content, where the spotlight can be on runway trends and feature essential fashion pieces that stand out

A prominent event in APAC is the Lunar New Year where gifts and cards are exchanged, dinners celebrated and content themed around everything from gifting, to decorations, to homeware and entertaining perform well. 

Events in March 

St Patrick’s Day is a growing ecommerce opportunity, with people keen to buy green or shamrock themed outfits. Makeup, decorations, crafts and recipe articles also perform extremely well around this celebratory holiday. 

Another ecommerce opportunity on the rise is content focused around International Women’s Day. Shoppers are keen to shop from female founded businesses and find ways to show love to all the important women in their life. Dedicated collections from major retailers and feminist merchandise perform extremely well. 

Across APAC there are major regional events in March that offer great content opportunities. Mardi Gras is a chance to focus on LGBTQIA+ product roundups in Australia, White Day in Japan offers major discounts, while strong sales from Click Frenzy Travel in Australia, allow for the unveiling of exclusive deals and must-have travel essentials.

in Q1, Skimlinks offers publishers lucrative opportunities during global and local ecommerce events. From New Year’s resolutions to Valentine’s Day and cultural celebrations, each event is a unique chance to boost commerce revenues by aligning with specific shopping trends. Skimlinks enables publishers to expertly leverage these occasions, making a significant impact on commerce while fostering meaningful connections with their audience throughout the year.

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