Alicia Navarro
Co-founder & CEO
CEO Alicia Navarro became an entrepreneur at an early age, with several ventures under her belt before Skimlinks. Alicia studied technology, earning the university medal for Computing Sciences at the University of Technology in Sydney, Australia. She worked for over 10 years in internet applications, designing and launching mobile and internet-based applications in Australia and the UK, where she eventually launched Skimbit and then Skimlinks. She now splits her time between London and San Francisco.
Alicia's vision for Skimlinks is to see online publishers rewarded for the role they play in informing purchase decisions, by removing the technical and administrative complexities that hamper would-be affiliates. This, she believes, will help evolve affiliate marketing into a mainstream ubiquitous revenue model.
Alicia's ideal food adventure would be blue cheese & champagne in France, oysters in her Sydney home and paella in the Balearics. At the office, Alicia enjoys teaching the team unusual words like 'ruminate' and 'gesticulate' and she can't function without at least 50 Firefox tabs open at any given time!
Alicia is a seasoned industry speaker, and authority within content monetization. If you are a member of the media and would like to interview Alicia, or you would like Alicia to speak at your conference or to your organisation, please email support@skimlinks.com.
Joe Stepniewski
Chief Operating Officer
Joe co-founded Skimlinks with Alicia after joining the original Skimbit back in Feb 2008 (they are old friends from university in Sydney). Joe looks after business development, sales and marketing: growing and improving our publisher base and generally works with Alicia to lead the Skimlinks team.
Joe previously founded SiteRefinery, which acquires under-performing websites/domains and turns them around in terms of traffic, functionality and monetisation. He built up these three skills over years of running his own websites as an internet marketeer and affiliate. Prior to that Joe was Head of New Media at Finger Lickin' Records, an independent electronic music label, also worked at Cisco Systems both in EMEA and Asiapac (i.e. UK and Australia)
Joe's ultimate mashup would be made up of music, food and technology. He mixes a mean lychee martini, loves to start crafty ideas on the Internet and wants to be the new David Thompson. Joe was quite dubious of, but now recently very fond of Twitter.