Alex brings a range of entrepreneurial, media and internet experience matched with institutional and global experience.
In 1999 he co-founded GoIndustry plc in Europe, which he and his partners built from the proverbial napkin into a 17-country global leader in online industrial auctions. Alex and the team took it public in London where it was valued at over $100M. Before that, stints at Disney and McKinsey & Co. gave him a basis in media, strategy, finance and change management. As CEO of Latitude, one of Europe's largest independent digital marketing agencies, Alex and his team deliver PPC, SEO, social media strategies, affiliate marketing and is on the leading edge of the cross channel analytics to make a cohesive campaign effective to household brand names and SMEs alike.
Since 2006, Alex has been encouraged by and is encouraging the wave of entrepreneurial inspiration capturing Europe. To this end, Alex has acted as angel investor and mentor in internet-based and consumer projects. These include Seedcamp, home repair marketplace MyBuilder.com, RentMineOnline, Faction Skis, which he co-founded, UserVoice, GoMix, as well as Skimbit. Alex is an advisor to private equity firm Vitruvian Partners, which applies venture methods to the social sector, a member of Cambridge Angels.
Alex has worked and lived in the UK, Germany, the US and Latin America, speaks the respective languages to varying degrees and is a pretty average but avid kite surfer. While an undergrad at Stanford and getting his MBA at Harvard, ever the entrepreneur, he co-founded the wine club at both.