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Skimlinks had an interesting start at life as a completely different company! Our founder Alicia Navarro originally created Skimbit, a social decision-making website, way back in 2006. In an effort to earn more from the site, Alicia tried affiliate marketing, with a twist.
She and her small team had created a technology that automated the entire process of earning from affiliate, so they didn't have to spend time on it and could focus on growing the rest of the business. Spotting a gap in the market for such a technology, Skimbit pivoted to become Skimlinks in November 2008 with co-founder Joe Stepniewski coming on board.
The company quickly grew to where it is today, with a busy team, spread across continents and an ever-expanding product suite. We've grown from being an online publisher ourselves to a company dedicated to helping publishers earn.
Alicia became an entrepreneur at an early stage with several ventures under her belt before Skimlinks. She has always been a technologist, earning the university medal for Computing Sciences at the University of Technology in Sydney, Australia. She went on to gather extensive experience working in internet applications in Australia and the UK, where she eventually launched Skimbit and then Skimlinks. She now splits her time between London and San Francisco.
Joe spent time running his own websites as an affiliate and internet marketer, gaining first-hand knowledge of the industry before joining Alicia to head up Skimlinks. He had previously founded SiteRefinery, a company that acquired under-performing websites & domains and turned them around to become functional, profitable sites. Joe attended the University of Technology like Alicia, where they met and became friends while studying the same degree.