bizdev close data founders marketing-design product support-ops tech tick Skip to content

Disclosure and the Skimlinks URL Shortener

Posted 4 years ago by Lindsay O’Gorman

Those using Skimlinks’ URL Shortener are required to use links in a responsible manner and with the right form of disclosure – we thought we’d share some information here:

How does it work?


Skimlinks shortened URL’s earn commissions from online retailers and service providers if people buy products and services through Fave.co links. Because there is a monetary commission involved, there is a degree of responsibility with using these links.

What is disclosure?


It means telling your audience that you are potentially receiving some sort of benefit from the content or links you are writing about.

Why would users disclose?


From a moral standpoint, it’s right to disclose when you are marketing online or through word of mouth if you stand to benefit from an opinion, comment or recommendation.

How should users disclose?


If you are using Twitter, you don’t have much room in 140 characters – one suggestion is to use a hashtag e.g. #$ or #aff. It has also been suggested that you make a disclosure note in your Twitter profile.

Are there laws about this?


There aren’t any clear set rules or regulations on Twitter and other social media about the use of affiliate links at this point, however, by encouraging disclosure, we comply with FTC regulations that state; ‘When there exists a connection between the endorser and the seller of the advertised product which might materially affect the weight or credibility of the endorsement, such connection must be fully disclosed.’

Subscribe to Blog

Tags

Blog PostsSee all »

How to create a media kit

In our 3rd resolution, we wrote why having a killer media kit is crucial to working...

Read more »

Fashion, Beauty, Electronics even TV Network offers and announcements from your favorite brands!

Fabulous offers from fashion, beauty and electronics merchants. Click through for all...

Read more »

New Year, New Content- Resolution #4: How to boost your readership

Welcome to the 4th and final resolution in our New Year, New Content series. Be sure...

Read more »

Mobile's impact on driving sales, Twitter's value and SEO tips... It's Skimming the News!

From mobile’s impact on driving sales to what the Twitter-Google partnership means...

Read more »

The latest offers from our fantastic Merchants

Check out the latest offers from our merchants in this week’s Scoop!

Read more »

Advertising to millennials, programmatic on the rise and content creation tips... It's Skimming the News!

Happy Friday! Before the Valentine’s Day celebrations begin here’s a rundown of tech...

Read more »
Close menu

Menu

Legal

Feedback

Log in to your account
Are you a Merchant or Affiliate Network?
Contact us
Message received. Thank you!