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From Working In Big Companies To Landing Big Company Clients: Skimlinks Cofounder Alicia Navarro

Caroline Ceniza-Levine | Sept. 30, 2015 | view article

“It’s a long, long, long haul game, so prepare yourself mentally for it, and make time to smell the roses along the way.” – Alicia Navarro

Alicia Navarro started her career as a traditional employee at big companies such as IBM and Vodafone. Now, she’s transitioned to entrepreneur as CEO and Cofounder of Skiml...

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Ben Barokas Appointed to Skimlinks Board of Directors

Industry veteran and AdMeld Founder joins board as non-executive director

LONDON & NEW YORK, August 10, 2015 – Skimlinks, the leading content monetization platform for digital publishers, announced today that Ben Barokas will be joining its board of directors as a non-executive director. Ben is best known for founding and leading the pre-eminent global supply-side platf...

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Affiliate Linking And Data Collection: When Revenue Isn’t The Value

James Hercher | June 19, 2015 | view article

While affiliate marketing is hardly new – perhaps you’ve heard of Google and Amazon – for some publishers its real value comes from the data and optimization it enables, as opposed to the incremental revenue it generates. At least, this is what Alicia Navarro, CEO and co-founder of content monetization company Skimlinks, ...

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Skimlinks Q&A: Capitalising on Content

June 16, 2015 | view article

As publishers look for new ways to monetise their content, Newsline quizzed Skimlinks’ CEO Alicia Navarro on new research examining the value of what she terms ‘comtent’ – or commerce-related content.

Why did you conduct this research?

The biggest question publishers face at the moment is how to maintain their integrity by creating valua...

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