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Digiday: The newest rainmaker at publishers - E-commerce editors

Lucia Moses | April 12, 2016 | View original article

With online advertising under pressure from all sides, publishers are increasingly looking to commerce to bolster revenue. That’s given rise to a new class of employee: The e-commerce editor.

Publishers from Business Insider and Gawker to Hearst and BuzzFeed have not only added “commerce” to the revenue mix — it’s oft...

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Bloomberg Technology: How a small tech site found a new way for publishers to get paid

This post originally appeared on Bloomberg Technology, covering the latest news coming out of the top tech companies.

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Skimlinks and Lotame unleash enhanced retail intent data

Lotame, the world’s leading independent cross-screen data management platform (DMP), today announced its selection as Skimlinks’ first DMP of record. Skimlinks provides digital publishers such as Hearst, Gawker Media and Daily Mail, among others, with a native content monetization solution. Skimlinks will leverage Lotame’s DMP to distribute its audience data to DSPs, exchan...

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Publishers' newest revenue scheme: monetized gift guides

Lucia Moses | December 10, 2015 | View article

With every ad dollar a struggle to come by, publishers are trying to tap into e-commerce. But while many have found e-commerce hard to pull off, an increasing number are finding there’s money to be made in shoppable gift guides.

Skimlinks manages e-commerce for publishers including Gawker, IGN and Business Insider. Across i...

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Digiday: The newest rainmaker at publishers - E-commerce editors

Lucia Moses | April 12, 2016 | View original article With online...

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