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Ben Barokas Appointed to Skimlinks Board of Directors

Industry veteran and AdMeld Founder joins board as non-executive director

LONDON & NEW YORK, August 10, 2015 – Skimlinks, the leading content monetization platform for digital publishers, announced today that Ben Barokas will be joining its board of directors as a non-executive director. Ben is best known for founding and leading the pre-eminent global supply-side platf...

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Affiliate Linking And Data Collection: When Revenue Isn’t The Value

James Hercher | June 19, 2015 | view article

While affiliate marketing is hardly new – perhaps you’ve heard of Google and Amazon – for some publishers its real value comes from the data and optimization it enables, as opposed to the incremental revenue it generates. At least, this is what Alicia Navarro, CEO and co-founder of content monetization company Skimlinks, ...

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Skimlinks Q&A: Capitalising on Content

June 16, 2015 | view article

As publishers look for new ways to monetise their content, Newsline quizzed Skimlinks’ CEO Alicia Navarro on new research examining the value of what she terms ‘comtent’ – or commerce-related content.

Why did you conduct this research?

The biggest question publishers face at the moment is how to maintain their integrity by creating valua...

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In a mobile-first world, 74% of consumers still buy products using a computer

Stewart Rogers | May 29, 2015 | view article

New research from Skimlinks, which took in data from 15 months of commerce-related content, shows that nearly three quarters of all purchases measured are made using desktop and laptop devices, rather than smartphones and tablets.

In a world where everyone from web designers to search-engine giants like Google is tellin...

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Leveraging the power of Instagram

Social media shows no signs of slowing down. From the latest and greatest...

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Comtent 101: The benefits of buying guides

“Comtent” is a word we like to use a lot here at Skimlinks (you might have...

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Happy 8th Birthday Skimlinks!

We can hardly believe how quickly the time has gone by but Skimlinks turned...

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The Best of the Bank Holiday Deals!

This week we have a fantastic array of offers on all sorts of goods ranging...

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