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Affiliate Linking And Data Collection: When Revenue Isn’t The Value

James Hercher | June 19, 2015 | view article

While affiliate marketing is hardly new – perhaps you’ve heard of Google and Amazon – for some publishers its real value comes from the data and optimization it enables, as opposed to the incremental revenue it generates. At least, this is what Alicia Navarro, CEO and co-founder of content monetization company Skimlinks, ...

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Skimlinks Q&A: Capitalising on Content

June 16, 2015 | view article

As publishers look for new ways to monetise their content, Newsline quizzed Skimlinks’ CEO Alicia Navarro on new research examining the value of what she terms ‘comtent’ – or commerce-related content.

Why did you conduct this research?

The biggest question publishers face at the moment is how to maintain their integrity by creating valua...

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In a mobile-first world, 74% of consumers still buy products using a computer

Stewart Rogers | May 29, 2015 | view article

New research from Skimlinks, which took in data from 15 months of commerce-related content, shows that nearly three quarters of all purchases measured are made using desktop and laptop devices, rather than smartphones and tablets.

In a world where everyone from web designers to search-engine giants like Google is tellin...

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Skimlinks raises $16M to Fuel Further Growth

Series C funding led by Frog Capital with participation from BDMI, Greycroft Partners, Sussex Place Ventures and Silicon Valley Bank

SAN FRANCISCO and LONDON – February 4, 2015 – Skimlinks, the leading content monetization platform for digital publishers, announced today that the company has raised $16 million in Series C financing. The round was led by Frog Capital, wit...

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Exploring revenue opportunities in blog advertising

Last week, we dove into the details of how online content creators can earn...

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All about the #Skimlove

From the very beginning of its existence, Skimlinks has had a strong sense...

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Independence Day: Celebrating the 4th of July holiday

With new summer sales taking off everyday this month, we have some really...

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Map out a monetization strategy that works

Ahh the age-old question, how to make money from blogging/creating content...

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